Beverage School San Francisco Agenda Posted
It’s a full day, and it will cover everything from investment, financial forecasting and packaging design imperatives to the world of marketing online.
Channel Check: Energy Drinks
Line extensions are officially the name of the game here, as we see why the combination of Coke distribution and Monster Energy is so potent: look what it’s done with Monster Rehab. It’s now bigger than Rockstar, according to IRI. Meanwhile, Java Monster and Red Bull Total Zero are also huge products in their own right, filling out strong market niches.
Hydrive Gets a Makeover, Relaunched as an “Energy Water”
Nine months after its acquisition of Hydrive Energy, Austin, Texas-based Big Red has revamped and relaunched the brand, which the company now markets as an "energy water."
Enhanced Water’s Second Wave
Enhanced water. The segment carries quite a bit of resonance among beverage people because of the heady run of Vitaminwater in the early 2000s, and the outsize sum that Coca-Cola ultimately paid to buy it in 2007. Then things kind of went flat.
Review: Red Jacket Juices
Based out of the Finger Lakes region of New York, Red Jacket Orchards markets a line of cold-pressed juice blends, most of which use apple juice as a base. The products, which require refrigeration, are quite good, but land in a seemingly strange white space between shelf stable and “raw” juice products...
Video: To Reach Key Influencers, Golazo Gets Memorable
With significant retail placement in hand, Golazo is now looking to expand awareness and trial of its products through unique interactions aimed at consumers whose interests are aligned with that of the brand.
Beverage School San Francisco: CircleUp’s Katie Fitzgerald to Present; Early Stage Funding to Be Focal Point
BevNET is pleased to announce that, as part of its comprehensive look at early beverage company funding practices, CircleUp’s Katie Fitzgerald will be speaking during the September 12 Beverage School program at San Francisco’s Fort Mason Conference Center. Ms. Fitzgerald will be on hand to explain crowdfunding as a way of raising capital and building brand awareness for beverage companies.
Mix1 Assets Sold
Securities and Exchange Commission documents show that on July 5, PDK Energy bought the assets of Mix1 for $120,000 and 2.5 million shares of stock. PDK is a Mississippi-based public company formed for the purpose of "developing, marketing and distributing unique beverage brands for the youth and energy drink markets," according to financial statements.
Review: Bruce Cost Ginger Ale (12 oz. Can)
Last month, Bruce Cost Ginger Ale added a can package to its line of ginger ale drinks. Admittedly, there’s something psychologically different about not being able to actually see the…
Honestly, It’s a Good Story
In our most recent issue of BevNET Magazine, we’re pleased to be able to include an excerpt from Mission in a Bottle, a new book by the co-founders of Honest…
For Teas, It’s Zero or Bust
Sweet teas drove the growth of the category, and non-caloric sweetener technology is improving. Nevertheless, any product with the whiff of artificiality, be it in taste or formulation, runs the risk of being seen as inauthentic.
Review: Vital Juice
Launched in July, Seattle-based Vital Juice markets a line of cold-pressed, high pressure processed (HPP) juices and nut milks. The company sells a substantial number of products with 15 varieties,…
Monster Earnings Miss — And Create Buy-In
Earnings per share missed expectations, sales were pumped via promotion, and a series of expenses resulting from changes to distribution, lobbying and other legal costs resulting in a brief after-hours roller coaster ride for Monster Beverage Corp stock, but buyers took advantage of the dip to send the price right back up this morning.
Review: BluePrint 10 oz. Bottles
In a bid to attract a wider set of consumers, BluePrint recently unveiled a new line of 10 oz. bottled juices that the company will launch next week as an…