Goodbelly Goes Black, Adds Gluten-Free Varieties
As rising waves of demand attract new entrants into the probiotic beverage category, GoodBelly recently made a few significant moves to stand out from the crowd.
Neuro Tweaks Line, Hits Target
Neuro has found distribution in Target, and also killed Sun in favor of Daily. Although, since it's hard to have Daily without the Sun, it's kept the Vitamin D in Daily.
Review: Hiball Coconut Water
There are a number of energy drink companies that have incorporated coconut water into their products, but, generally speaking, it is an ingredient that often gets overpowered and lost among stronger flavors. Fortunately, that’s far from the case with this Hiball Energy's new Coconut Water variety. Instead, the beverage tastes, first and foremost, like a coconut water drink.
BevNET TV: The Unstoppable Sparkling ICE
Simply put, the rapid emergence of Sparking ICE on the national stage has been nothing short of extraordinary. Yet, is it possible for the brand to sustain its stratospheric rise? Kevin Klock, the CEO of Talking Rain, has no doubt. In an interview at BevNET Live Summer ’13, Klock indicated that present sales of Sparkling ICE were just the tip of the iceberg and estimated that the brand would reach the $400 million mark by the end of the year.
No Kidding: Vita Coco Launches New Children’s Line
Vita Coco, the number one-selling coconut water brand in the U.S., has introduced Vita Coco Kids to the market. Made with coconut water, filtered water, natural fruit flavors and vitamin C, the beverages, which come in wedge-shaped 6 oz. Tetra Pak containers with an attached straw, will hit shelves beginning in July.
Bai Executive Helps Brand Achieve ‘Look of Success,’ Named New President
One week after Ben Weiss, the founder and CEO of bai, said at BevNET Live in New York that he expects his company’s sales to increase fivefold this year, he followed his words with an executive shift, announcing Tuesday that Ken Kurtz has been promoted to company president.
Review: OnJuice
Yes, the market has -- seemingly overnight -- become flooded with new cold-pressed, high pressure processed juice brands. Most, if not all, utilize extremely high quality and/or organic ingredients, but does that mean the products taste good? Look good? Not necessarily, but in the in case of South Florida-based OnJuice, the company has done an excellent job with the formulation and packaging of its juice blends.
The Brand Emanates from the Team
With Mike Kirban’s new-age-y approach to management, which he shared on stage during BevNET Live Summer '13 last week in New York, he revealed that he had established Vita Coco as a state of both mind and business.
No Belmont But Plenty of Bucks for Repole, as Pirate’s Booty Sells for $195 Million
It's not quite a Vitaminwater-sized payday for the company's former president, Mike Repole, but for nearly $200 million, Repole and the other investors in snack food company Pirate Brands should keep the horses Repole loves deep in hay and alfalfa for quite a while.
Review: Chasing Rabbits
While there’s probably some way to turn Chasing Rabbits into a good-looking brand, it currently lacks any emotion that a consumer might connect to. Both the branding and the execution of the design leave something to be desired, starting with the seemingly random name that is “Chasing Rabbits.”
Coke Launches Powerade Zero Drops
The Coca-Cola Co., Inc. has extended its reach into the rapidly growing world of water enhancers with Powerade Zero Drops, a new line of zero-calorie liquid concentrates. Aimed at on-the-go sports drink consumers, the new products are infused with the same range of electrolytes as its flagship brand.
BevNET Live Winter 2013: Super Early Bird Special; Register Now and Save Extra
This week only…Register for BevNET Live Winter 2013 and save $250 off of full price registration. The event, which takes place on December 9 and 10 in Santa Monica, CA,…
BevNET Live: Brand Identity, Patience Key Profitability
It's rare to see Don Vultaggio, the co-founder of AriZona Beverage Co., out in a public forum, as he was during his appearance on Tuesday during BevNET Live Summer '13 in New York. But he appeared to be in a fine mood, letting his own style, which symbolizes an insightful, unique nature that has carried his company to sustained achievement, wash over the crowd.
Review: Buchu Life
BuchuLife is a sparkling water that is enhanced with buchu oil, and ingredient that is positioned as having anti-inflammatory benefits. Unfortunately, the product is, at least in liquid form, very difficult to consume. Overall, this variety in this review -- as well as the rest of the BuchuLife sparkling water flavors -- needs serious improvement.