Lawyers for Monster Beverage Corp. must be accustomed to courthouses by now. However, this time around, the company is being subjected to a different kind of lawsuit. Caffeine doesn’t even enter the picture.
With the coconut water category having exhausted the spectrum of “normal” flavors, it’s no surprise that drinks like this one, which blends coconut water with chili extract, are popping up. Yet while Taste Nirvana has created a very good product, the pairing for coconut water and chili seems to have rather niche appeal.
Rockstar Energy recently extended its already huge portfolio of drinks with Rockstar Pure Zero. In our review of the "Punched" variety, we think that the company has done well to stay true to its image and branding while creating a very enjoyable tasting product.
Greg Fleishman, the veteran marketing hand brought on to help broaden the company’s consumer base, has left the company after a three-year run. Sambazon CEO Ryan Black confirmed Fleishman’s departure, saying that the separation was amicable and that the brand – which sells products largely based on the Amazonian Acai berry – is on a positive growth trajectory.
Although many beverage brands have turned their attention toward innovative sweeteners, a recent study shows that most consumers aren’t yet doing the same.
Just for a limited time…Register for BevNET Live Winter 2013 and save $250 off of full price registration. The event, which takes place on December 9 and 10 in Santa…
Initially launched in New York City, Honest Tea’s Raspberry Tea is a new offering that very much follows in the footsteps of the company's successful line of “Just a Tad Sweet” organic teas.
Coke announced on Wednesday in a company release that it will sell a cola sweetened with sugar and stevia in Argentina. The new product, Coca-Cola Life, will contain half the calories of a standard Coke.
Brain-Twist may be all said and done, but Larry Trachtenbroit’s unquenchable thirst for beverage innovation lives on with the launch of 2B, a line of all-natural, aloe-infused and monk fruit-sweetened enhanced waters. 2B is the first beverage line out of Think-It Drink-It, Trachtenbroit’s first beverage venture since the demise of Brain-Twist.
Pushing into Midwest DSD for the first time, Purity Organic will be going through high-profile, get-it-done distributor Central Beverage Co.
The 2013 Summer Fancy Food Show begins this Sunday in New York City. The show is North America's largest exhibition for specialty, natural, and gourmet foods and beverages, and BevNET.com will be on hand to report on news and innovation from beverage-related exhibitors at the show.
So what is Kwass’up? It’s a drink inspired by kvass, a fermented beverage that is made from rye bread and commonly consumed in Russia. Kwass'up's biggest hurdle -- at least outside of stores that exclusively cater to Russian consumers -- will be education around kvass (What is it? Why do you need it?).
Calling Bai Brands, LLC, a “game-changing company,” Strand Equity Partners yesterday announced the acquisition of a minority ownership stake in the coffeefruit beverage marketer. Headed by marketing and entertainment maven Seth Rodsky and Theodore Schwartz, founder and former chairman of APAC Customer Services, Strand was launched earlier this year with a focus on investment in “emerging and dynamic consumer brands.”
AriZona’s new Soda Shaq line, a quartet of cream soda beverages created in partnership with Shaquille O’Neal, has — expectedly — attracted quite a bit of attention since its launch…
