The "Sampling Bar" is a free promotional opportunity that allows you to have samples of your product at our upcoming BevNET Live conference. It will be displayed during both days of the conference. If you are attending and would like to sample your finished product, please view the link below for more info and to sign up.
Nawgan has added two new flavors to its line of brain-boosting drinks: Lemonade and Strawberry Kiwi. Both new products are a big step forward for the brand, both in terms of flavor and packaging, which now sports the a tagline: “Alertness Beverage”.
Trading the traditional stoicism of a chief executive for a fiery tongue, SodaStream CEO Daniel Birnbaum bashed the business models of The Coca-Cola Co., Inc. and PepsiCo, Inc. in a Wall Street Journal interview published on Tuesday. “I think it is criminal that the industry, led by two big companies, will do anything to protect their antiquated business model,” Birnbaum told the Journal.
Along with a new line of energy waters, Rockstar unveiled its new “Super Sours” line at the recently held 2012 NACS show. The line features two candy-inspired flavors, Bubbleberry and…
BevNET Live will begin on Monday, Dec. 3 with a discussion of the challenges of the entrepreneurial beverage business — as described by three companies who are on the front…
LANILAI is a new non-carbonated, lightly sweetened relaxation drink. As with other relaxation drinks that don’t contain ingredients that are commonly used in sleep aids, we can’t tell you if this one works, but avoiding potentially controversial ingredients seems like a smart move in the long run. And while we applaud Lanilai for a flavor profile that is both soothing and relaxing, the brand could use an upgrade in its branding and packaging.
BevNET Live Winter 2012 is less than three weeks and is on pace to be a completely sold out show. If you are interested in attending, but have still not registered, now is the time to reserve your spot among over 500 beverage industry professionals, including investors, suppliers, retailers, and distributors. Sign up now by clicking the link below...
For the second time in three months, Monster Beverage’s board of directors has authorized a repurchase of up to $250 million of the company’s outstanding common stock. Monster’s board initiated the stock repurchase following weaker than expected third quarter revenues and profits. The company achieved $541.9 million in revenue for the quarter – a 14 percent jump in year over year sales – but fell well short of the $578.4 million that analysts projected.
Dr Pepper Snapple Group (DPSG) is pulling its line of 7UP Antioxidant sodas, the company announced last Thursday, shortly after being hit with a lawsuit alleging that the drinks were misleading to consumers. However, DPSG stated that its decision was based on longstanding plan to reformulate the drinks and is not related to the lawsuit.
BevNET Live Winter 2012 is only three weeks away, and now is the last chance for beverage companies to apply for New Beverage Showdown 4. If you operate a new beverage company (meaning your brand is less than one year old or not yet on the market), New Beverage Showdown 4 is a one of a kind opportunity to showcase your brand in front of over 500 industry professionals, including investors, suppliers, retailers, and distributors, and a chance to win $10,000 in cash/prizes.
Granny Squibb's has launched unsweetened varieties of its iced teas, which are made with black tea and real fruit juice. The new unsweetened line contains no added sugar and has 10 calories per 16 oz. bottle. While we have mixed opinions about the two flavors that we sampled, there are few visual differences between the unsweetened and sweetened products, and it might be difficult for consumers to discern between the two lines.
You’ve a got a great new product, and you think it’s ready for distribution. But how does your brand find its way into a distributor’s portfolio? In this segment featured on BeverageSchool.com, Debbie Wildrick, a 23 year veteran of the beverage industry with executive roles at 7-Eleven and PepsiCo, talks about the importance of having a product that fills an unmet need in the market, and a thoroughly planned marketing and sales strategy as the best ways for a brand to find distribution.
Taste Nirvana Coco Motion is blend of coconut water, coconut nectar, lime juice, sea salt and lime flavor. While we enjoyed the taste of the product, simplifying the look of its 16.2 oz. can - and making it more clear that the beverage is lime-flavored - would definitely help its presence on the shelf.
While pricing remains muted, the carbonated soft drink category continued to slide with sales declining by 2.4 percent in a year-over-year comparison for the four weeks ending on October 27, according to Nielsen Scantrack Enhanced FDMx data released in a new report from Morgan Stanley. Yet while CSDs remain on a downward slope, the hottest category in beverages remains energy with category sales up 12.4 percent compared over the same timeframe last year.
