Review: Starbucks Iced Coffee
As reported last week by BevNET, Starbucks has launched a new four-SKU line of blended coffee and milk drinks. While we applaud the company for finally coming out with an…
Beverage School to Hold Chicago Session on April 10
BevNET’s Beverage School is announcing that it will be hosting a live, one-day intensive introduction to the beverage business for aspiring entrepreneurs in Chicago on Wednesday, April 10. The event will offer a chance for beverage entrepreneurs from the area to enjoy a comprehensive overview of some of the key areas of the industry, including product formulation, sales and marketing, distribution, fundraising, and company organization.
Review: Life Support
As the hangover recovery category continues to expand, more companies are touting unique ingredients and packaging to attract new consumers to the space. Life Support is one of those companies.…
Starbucks Takes Evolution Fresh Eastward
Fourteen months after acquiring the brand, Starbucks today launched Evolution Fresh products in its cafés in New York City and Boston. The company said that while East Coast availability of Evolution Fresh will initially be limited to its stores in the two cities, the expansion “furthers growth plans to be in approximately 8,000 Starbucks and grocery locations by the end of the year.”
Review: Secret Squirrel Cold Brew
And the cold brew coffee train keeps a rollin' with the launch of Secret Squirrel. The company produces a cold brew coffee concentrate made with organic and Fair Trade coffee beans that are roasted and brewed in Los Angeles. From our perspective, the execution both inside and outside the bottle is top notch.
Nielsen: Word-of-Mouth Marketing, Media Mix Drives Growth in Product Awareness
After polling more than 29,000 respondents from 58 countries, a new Nielsen survey found that a blend of media and word-of-mouth advertising results in the greatest consumer awareness for new products.
First Bev’s Joth Ricci Goes Home as President of Stumptown Coffee Roasters
Joth Ricci has left First Beverage Group, the investment and consulting firm where he was a managing partner, to become the president of fast-growing “third wave” coffee company Stumptown Coffee Roasters.
Say Aloe To a Rebrand: ChanTea Becomes TEAloe
Shedding the Asian-themed elements of the product in favor of an ingredient-focused name and package, Gourmetti Brands has rebranded ChanTea as TEAloe. The new label will place greater emphasis on the tea/aloe combination brand’s brewed tea content in hopes of eliciting stronger consumer awareness and connection to the brand, as well as a more robust presence alongside other tea beverages.
Review: Rock Melon
Rock Melon is a new all-natural cantaloupe juice beverage made with water, cantaloupe puree, sugar, and natural flavor. While the product is enjoyable from a taste perspective, but we have to wonder about the marketability of a cantaloupe drink, not to mention one with a rather high calorie and sugar count per serving.
Kraft Follows Success of MiO With Crystal Light Liquid
Hoping to tap into the runaway success of its MiO brand, Kraft has launched Crystal Light Liquid, a new line of line of zero-calorie liquid flavor enhancers targeted toward women. The line hit stores nationwide on Tuesday.
Morning Dew: Mountain Dew Goes for the A.M.
The details include a 5 percent juice component, artificial sweeteners (unspecified as of yet) to keep calories down to 80 per 16 oz. tall can, and a small boost in added caffeine to take the whole can up to about 92 mg -- about 20 more mg than an equivalent amount of regular Dew.
Last Chance: Get Listed in BevNET’s 2013 Functional Beverage Guide
Friday is your last chance to secure a listing in BevNET's 2013 Functional Beverage Guide. To be published as a special section in the March issue of BevNET Magazine, the Functional Beverage Guide will feature functional beverage brands and their suppliers. Listed alphabetically, beverage brands will be tagged with functional attributes (i.e. energy, relaxation).
Review: Urban Remedy
Based in Northern California, Urban Remedy is a company that produces a line of organic, handcrafted juice cleanses and meal replacement products. Billed as "nutrient-rich drinks and snacks to amplify health and mind," we sampled six varieties of Urban Remedy and had mixed reviews on the products, which ranged from excellent to not-so-great.
Beer Goggled: A Closer Look at Recovery Drinks
Does the hangover cure market look better than it really is? A still-emerging category in the beverage industry – recovery drinks – is hoping that there is a fortune to be made in helping provide that preparatory insurance against the day after.