Xyience Re-Ups National Brand Status in Circle K
Big win for Xyience today as convenience chain Circle K keeps the UFC-focused zero calorie energy drink as a national brand. With 4,200 stores in the U.S. and another 1700…
Bough, Social Media Head, Leaves PepsiCo for Kraft
He focused hard on turning PepsiCo into the most relevant term on the social web, but B. Bonin Bough, the director of the soft drink giant’s global and social media…
Review: Bundaberg
Bundaberg is a brand of premium CSDs that come to the US all the way from Australia (yes, that’s where they are made). Despite the product travelling a far distance…
Coke Earnings: Profits Up, But Sales Down
Experts are predicting a new marketing war between Coca-Cola Co. and PepsiCo, as the Atlanta-based soda giant reported it would increase its marketing budget significantly through 2015 as part of…
Hint Fizz Charms Better Homes Readers
New awards keep piling up for HINT and its founder, Kara Goldin — some of which we didn’t even know exist. Goldin was chosen in September as one of Fortune…
BevNET Live Announces a Terrific Trio to Start
BevNET is pleased to announce a terrific trio of initial speakers for this summer’s BevNET Live in New York City: Former Snapple CEO Mike Weinstein, Big Geyser COO Jerry Reda,…
Review: Fruitology Horchata
Conceptually, Fruitology’s Horchata sounds like it’s going to be a good product. It describes itself as being creamy with vanilla and cinnamon flavors — and that’s exactly what we like…
Rockstar: 2011 Ended with a $1 Billion Bang
That recent list of billion-dollar brands isn’t complete without Rockstar, according to information supplied by the brand today, Joey Cannata, the EVP of sales and distribution for the company, told BevNET today that he believed the brand had likely passed the $1 billion retail number over a 12-month period trailing the middle of 2011.
Review: 7UP Ten
The Dr Pepper Snapple Group recently announced that it was expanding their "Ten" (as in ten calories) line of low calorie sodas into some of the other franchise brands. Today, we're taking a look at 7UP Ten. While the flavor is quite good (citrus and artificial sweeteners pair well together it seems), this product seems like something that will result in cannibalization rather it bringing new consumers to the brand.
Caffeinated Consummation for Coconut Couple: Deal Done in 30 Days
Talk about a whirlwind courtship. It took just four months from organic espresso /coconut water blend Coco Café to go from independent, entrepreneurial beverage company to a strategic piece in the coconut water chess game. The company, which had its first production run in September, had bids from two different potential investors by the end of December and moved into Vita Coco's offices by the end of January.
IBWA Responds to University of Vermont Bottled Water Ban
A day after the University of Vermont declared that the school "will become one of the first institutions nationwide to end the sale of bottled water on campus," the International Bottled Water Association (IBWA) issued a statement calling UVM's decision "contradictory and confusing."
UBS: It’ll Be a Monster Year
With continued momentum for new products including Rehab and Absolutely Zero, UBS is forecasting a big year for Monster Beverage Company. In a new report, UBS analyst Kaumil Gajrawala projects Monster’s revenue to grow by 18.4 percent in 2012, with new products contributing five percentage points to top line growth.
Jones Soda Co. to Raise $3.2 Million in Registered Direct Offering
Jones Soda announced plans today to raise $3.2 million in a registered direct offering of common stock and warrants. Combined with a recently secured $2 million credit facility, the proceeds from the sale will allow Jones to "significantly enhance its financial position and will further enable the company to work towards sustainable profitability," according to Jones Soda CEO Bill Meissner.
Vita Coco Invests in Coco Café
After getting rave reviews at the December BevNET Live event -- taking home the award during the New Product Showdown -- Coco Café had to imagine that it would be getting a lot of attention and some new accounts. But apparently things have really accelerated for the Los Angeles-based espresso/coconut water blend, as Vita Coco, the country's best selling coconut water brand has swooped in to make an investment in Coco Café.