A few days after The New York Times revealed that 5-Hour Energy had been mentioned in U.S. Food and Drug Administration (FDA) reports linking consumption of its energy shots to 13 deaths, Living Essentials, which markets and distributes 5-Hour, announced that it was dealing with another potential loss of revenue and brand reputation: counterfeiting.
... with Presence Marketing Founder Bill Weiland, Former Target Buyer Chandra Holt, Sambazon Co-Founder Jeremy Black, Zevia CEO Paddy Spence and Natural Products Consulting Founder Bob Burke
Zevia has come a long way since its inception, with no meaningful difference in flavor between its products and those of mainstream competitors, most of which are, by comparison, not all-natural. The brand's new Lime Cola - a stevia- and erythritol-sweetened zero calorie soda - is a great example of that.
A few months after showcasing his line of military-inspired energy shots in New Beverage Showdown 3 at BevNET Live Summer 2012, RuckPack founder Robert Dyer pitched his brand to a panel of veteran investors and entrepreneurs on the ABC reality TV show “Shark Tank.” After Dyer's presentation, two panelists agreed to invest $150,000 in RuckPack for a 20 percent stake in the company.
Celestial Seasonings recently launched “Enerji,” a line of green tea-based energy shots. Despite a solid base of energy ingredients and a rather enjoyable trio of flavors, we do have to wonder how consumers will react to the rather classic and reserved brand that is Celestial Seasonings being mixed with something that’s trying to be modern and edgy in the “Enerji” brand.
BevNET Live, the premiere event recognizing innovation in the beverage industry, is scheduled to take place in just two weeks, on December 3rd and 4th at the Loews Santa Monica Beach Hotel. Registration for BevNET Live Winter 2012 has, so far, outpaced every previous sold-out BevNET Live event. With over 400 registrations to date, seats are expected to sell out very soon.
Despite the category’s decline amid growing trends of health and wellness, pricing of carbonated soft drinks (CSDs) slowed, but remains competitive, according to a consumer price index (CPI) report released by Morgan Stanley. Tracking beverage data for October 2012, Morgan Stanley found that CSD pricing grew by only 0.3 percent, well below September’s growth of 1.5 percent and the trailing twelve month (TTM) average of 2.7 percent.
Brewbound.com, the web site published by BevNET.com, Inc. and dedicated to serving the growing craft beer community, is pleased to announce its expansion into Southern California with the addition of a conference series located in San Diego, as well as a San Diego-based sales and editorial staff.
Less than two months after its relaunch, high-alkaline water AQUAhydrate has gained new national distribution at GNC. AQUAhydrate's deal with the health and nutrition retailer comes on the heels of GNC's partnership with actor Mark Wahlberg, an investor in AQUAhydrate, and his new MARKED line of sports nutrition supplements.
5-Hour Energy is disputing that its product played a role in any fatality, saying that it was nevertheless required to tell the FDA about the deaths -- and that it had fulfilled its statutory duties by doing so.
Kim Jeffery has announced that he will be leaving the top spot at Nestle Waters North America as of Feb. 1 to become non-executive chairman. He will be succeeded by Tim Brown, President and CEO of Nestle Canada.
The "Sampling Bar" is a free promotional opportunity that allows you to have samples of your product at our upcoming BevNET Live conference. It will be displayed during both days of the conference. If you are attending and would like to sample your finished product, please view the link below for more info and to sign up.
Nawgan has added two new flavors to its line of brain-boosting drinks: Lemonade and Strawberry Kiwi. Both new products are a big step forward for the brand, both in terms of flavor and packaging, which now sports the a tagline: “Alertness Beverage”.
Trading the traditional stoicism of a chief executive for a fiery tongue, SodaStream CEO Daniel Birnbaum bashed the business models of The Coca-Cola Co., Inc. and PepsiCo, Inc. in a Wall Street Journal interview published on Tuesday. “I think it is criminal that the industry, led by two big companies, will do anything to protect their antiquated business model,” Birnbaum told the Journal.
