Shaquille O’Neal himself unveiled the new four-flavor Soda Shaq Cream Soda line via his Twitter account today (he has more than 7 million followers, so the word definitely got out); the products carry a suggested $.99 price and come emblazoned with one of eight photos of the big man’s unique facial expressions.
It’s a given that most beverage entrepreneurs are constrained by limited financial resources, and when it comes to spending a sizable amount of money to establish proof of concept, it’s imperative to look before leaping. So what’s the best way to create the foundation for a successful product launch without breaking the bank? Start small. That’s the advice of Bob Burke, the founder of Natural Products Consulting, and a longtime advisor for beverage industry start-ups.
Earlier this year, Zico introduced a reformulated version of its Latte variety, and our review team decided to take a second look at the flavor. Was there a significant improvement in taste? Read on...
We’re less than two weeks away from BevNET Live Summer ‘13 in New York City, and we thought it was time to pull up the curtain and reveal the slate of outstanding judges for BevNET Live’s signature competition, the New Beverage Showdown.
Yes, hemp is growing in use as an ingredient in the natural channel, however, the notorious seven-pointed leaf is rarely used in the branding of successful products. When an image of the leaf is used, there's really only a novelty buyer out there; it amounts to very low volume target market. And that's the biggest problem with Cannbis Energy.
Could anyone have guessed that in its 80th year of business, The Double Cola Company, a stalwart of classic Americana and traditional sodas, would venture into… the coconut water category? Perhaps not, but Double Cola, like many other CSD companies, is doing its best to adapt to wave after wave of consumers increasingly mindful of what they drink and the impact of sugary beverages on overall health and wellness.
Leonard Marsh, a co-founder and former president and CEO of Snapple, died on Tuesday. He was 80, and the last of the Snapple founders to pass away.
Sambazon's Purifying Cleanse is three-day juice cleanse program that consists of three organic superfood blends each packaged in a 1 L Tetra Pak. Unlike many other juice cleanse beverages coming onto the market, the new products are not high pressure processed. Nevertheless, Sambazon has created an affordable and well-formulated program that could find significant mainstream appeal.
In a move that is certain to raise some eyebrows, John Cochran has departed as CEO of AQUAhydrate and taken the top spot at fast-growing Ole Smoky Distillery. Although it is unclear if the split was a mutual decision, the timing of Cochran's exit is somewhat perplexing, particularly after several recent high-profile distribution wins for AQUAhydrate.
With fast-rising competitors marketing their bottles as an embodiment of sleekness and modernity, Evian felt the need for a change.
With fewer than 40 seats remaining, BevNET Live Summer '13 is almost sold out! If you are interested in attending BevNET Live Summer '13 on June 4 & 5 in New York City, register now! Our program, which will offer critical insights and information about cutting edge trends and growing opportunities in the beverage space, is sure to help you grow your business.
Billed as an “organic beet performance supplement,” Red Ace is -- as you’ve probably guessed by now -- made with beet juice concentrate. Packaged in a 2 oz. glass bottle, the product contains added guayusa, water, lemon juice and other flavors. All in all, we're quite impressed with the formulation, flavor and branding.
There are only TWO WEEKS left until BevNET Live Summer ’13, which takes place on June 4-5 in New York City at the Metropolitan Pavilion. Space is filling up fast and the event is expected to be SOLD OUT within days. If you haven't already done so, NOW is the time to register!
Watermelon and aloe are just about as perfect of a flavor pairing as there is, so it’s no surprise that ALO Comfort tastes as good as it does. Overall, it’s one that definitely lives up to the standard set by the other flavors.
