Saratoga Spring Water Steps Beyond the Bottle and onto the Runway with Public School New York Collaboration

The partnership reflects the brands' innate ability to draw inspiration from diverse pockets of culture – style, fine dining, sport and music – to create the extraordinary. For Chow and Osborne, New York has always been both home and creative source material. Following a widely acclaimed return to New York Fashion Week in February of this year, the Public School New York Spring 2027 show heralds a renewed spirit of rebellion, which includes the creation of a capsule collection with Saratoga® Spring Water.

Designed for the moment and built for posterity, the Saratoga® x Public School NY capsule collection is comprised of three items that reflect the most exacting standards of taste and boundary-pushing design:

• Leather Lanyard Bottle Bag: The statement piece from this collection, meticulously hand-cut and crafted to hold the ultimate accessory – a bottle of Saratoga® Spring Water. *The Lanyard bag can carry a 12 fl-oz glass bottle.
• Saratoga® x Public School T-Shirt & Cassette Tape Pack: A nod to nostalgia, the Saratoga x PSNY cassette tape captures the soundtrack of the city, from subway and street sounds to the familiar sounds of opening and enjoying a drink, turning the sensory experience of New York into part of the collection itself, paired with the official iconography of this collaboration on the classic PSNY Rivington T-shirt.
• Pop Up Tote: A canvas tote with a Saratoga® Signature Blue leather strap, emblazoned with the collaboration iconography.

"We're not just from New York, we're OF New York - we draw inspiration from the richness of this city and the wild juxtaposition of people and experiences that make this city unique. Fashion is just one part of the world we have created with Public School New York, and that's what we love about this partnership with Saratoga®, they're a kindred spirit in that, just like us, they're never going to be just one thing," said designers Dao-Yi Chow and Maxwell Osborne. 

The partnership comes amid significant momentum for Saratoga® Spring Water, which continues to see year-on-year growth across retail, food service channels and engagement on social media channels. 

"Saratoga® has created a bold throughline between two brands whose heritage spans three centuries," said Kheri Tillman, CMO, Primo Brands. "We're both proudly New York, and we're unafraid to push our vision and creativity into unexpected places. The Saratoga® x Public School New York collection is more than water and it's more than apparel -- it's a statement about when and where the everyday can be elevated to extraordinary heights." 

Extending the collaboration's impact beyond the collection, proceeds from every item sold will benefit New York City's High School of Fashion Industries (HSFI), supporting the next generation of creative talent. Rooted in the shared New York identity of Saratoga® and Public School New York, the donation brings the partnership full circle by investing back into the city and its future fashion community.

The limited-edition Saratoga® x Public School New York collection is available to shop now, while supplies last.