Latching onto growing consumer demand for lower sugar, low-calorie beverages, Snapple has launched a new line of all-natural teas lightly sweetened with real sugar. Snapple Lightly Sweetened Teas are made with a base of white tea and contain 18 grams of sugar - less than half the sugar content in other Snapple varieties.

Looking at the numbers at the seventh incarnation of BevNET Live, which finished up on Tuesday after two days of intense teaching, networking and community building in New York City, however, the event started and ended with the simplest number: one.

A letter sent to stockholders of the long-struggling Adina beverage company seemed to indicate that the new age beverage shop's doors are about to close for good. The company is selling through its remaining stock but is also liquidating its assets in order to satisfy debt obligations.

Rob Ehrlich, of Rob’s Really Good, has always been fast on his feet when it comes to rolling out on-trend products, but this has to be something of a record. One day after New York Mayor Michael Bloomberg launched his latest salvo against the beverage industry by attempting to severely restrict the sale of sugary beverages larger than 16 ounces, Ehrlich announced plans to release three zero-calorie Kola-nut based sparkling beverages.

Only nine months after its launch, Coco Café is going national. The company recently revealed that it will enter the Dr Pepper Snapple (DPSG) system beginning in early June, a key piece of a national DSD network that the company hopes to complete later this summer. Acute beverage watchers will note that Coco Café is mirroring the same growth path as parent company Vita Coco, which has begun transitioning most of its distribution to national DPSG houses.

BevNET has learned that former Muscle Milk marketing chief John Blair has joined shot-and-a-beer brand Bruvado as President after a slow exit from the protein drink's parent company, Cytosport.