Coca-Cola Looks to Mobile Gaming in New Marketing Campaign
No, it’s not a digitized psychedelic trip, it’s Coca-Cola’s first all-digital advertising campaign. And after rounds of studying the kiddies, it’s apparently what they want.
Review: A-Game (New Formulation, Packaging)
Since our first review of the brand, A Game has made a few significant changes to its formulation (dropped sucralose as a sweetener) and packaging (smaller bottle and labeling tweaks). Combined with a new Cherry Pomegranate variety, we think A Game is definitely headed in the right direction.
Brewbound Releases Agenda for May 2 Craft Beer Session in Boston
Brewbound, BevNET’s site dedicated to craft beer, has released the preliminary agenda for its upcoming business conference for craft brewers. The Brewbound Session will be held on May 2 at the Revere Hotel in Boston and provides an excellent opportunity to learn marketing, investment, and distribution strategies, as well as hear case studies of successful brands in a highly collaborative atmosphere.
Review: Orgain Healthy Kids
Orgain's Healthy Kids is a new line of USDA Organic certified nutritional shakes that are made with smorgasbord of fruits, vegetables, vitamins and minerals. And as the formulation of the drinks will definitely appeal to parents, the flavor profile and packaging are certain to find fans among young consumers.
Review: Bai5 Molokai Coconut
These days, it seems like every beverage company has at least one coconut water-infused drink, and Bai is no exception. The coffeefruit beverage marketer unveiled its new Malokai Coconut flavor at the 2013 Expo West show, and we think that they've done a great job with the formulation and branding.
New First Beverage Fund Adds VEB as Investor
Growing beverage companies have a new option for raising investment cash, and the Coca-Cola Co. has a new way to get involved in determining their future, taking a limited partnership stake in a new fund focused on non-alcoholic beverage brands. First Beverage Ventures has launched the new fund in collaboration with Coke’s Venturing & Emerging Brands (VEB) group -- along with several other investors -- to invest in small and emerging beverage brands.
Lacroix Lands NYC Distribution via ITO EN, Adds New 12 oz. Slim Cans
National Beverage has announced a new partnership with premium tea company ITO EN to distribute the company’s Lacroix Sparkling Water brand throughout New York City. ITO EN, which markets and range of loose leaf and ready to drink tea products including Teas’ Tea and Oi Ocha, has begun distributing Lacroix’ products from its company-owned DSD house, which services 3,000 accounts in New York’s five boroughs.
Only a Few Spots Remain for New Beverage Showdown 5 – Apply TODAY
There are only a handful of spots left for New Beverage Showdown 5, the fifth edition of BevNET’s premiere beverage brand competition, which takes place as part of the BevNET Live two-day business conference. If you’re thinking about applying to take part in the Showdown, don’t delay. Apply TODAY.
Review: Q Drinks – New Citrus Flavors
Natural soda maker Q Drinks has extended its line of sparkling drinks with three new citrus flavors that the company debuted last month at the 2013 Expo West show. While the new flavors – orange, grapefruit, and lemon – are made with fruit extracts and contain no actual juice, Q Drinks done a stellar job of creating three great-tasting and great-looking products.
Press Clips: NYT Discovers Juice; They Put WHAT in Energy Drinks?
The surging popularity of high pressure processing and cold-pressed juice has seized the attention of The New York Times, a publication that’s — apparently —fashionably late to this news. Also, The Boston Globe makes an assumption about the FDA and the Los Angeles Police Department wrestles with energy drinks.
Review: Aloe Gloe 1 L Tetra Pak
Aloe Gloe’s “Organic Aloe Water” is the company’s first offering to come in a Tetra Pak. Visually, the taller and larger format definitely has given Aloe Gloe the ability to create something that is cleaner and more appealing to the eyes than competing products. But does the liquid inside the container live up to the sleek packaging? Our review team thinks so...
AriZona Beverages Chairman Don Vultaggio to Speak at BevNET Live
BevNET Live will offer an exploration of the river of innovation that has flowed from AriZona Beverages for the past 25 years when company co-founder Don Vultaggio takes the stage for a rare live interview on Tuesday, June 4.
Zico Puts Some ‘Oomph’ Into National Ad Campaign
Under the wing of the Coca Cola Co., its majority stakeholder as of about one year ago, coconut water company Zico has launched a national advertising campaign, according to Ad Week.
Amid Reset, Avitae Hires New CEO
After removing CEO Brian Pitzer on Oct. 29, downsizing its staff and restructuring its business operations, Avitae USA, LLC announced today the hiring of Norman E. Snyder as the company’s new president and CEO.