Clearly, coconut water has been one of the fastest growing categories in the beverage industry, but are its highly touted rehydration benefits as helpful as advertised? In a recent article, National Public Radio (NPR) posits that while coconut water does provide an electrolyte-packed punch, most individuals can rehydrate just as well with plain water.
V8, which is a product of the Campbell Soup Company, recently added VFusion Energy to their portfolio of single serve ready to drink beverages. These non-carbonated beverages contain caffeine from…
Focusing on lessons that beverage entrepreneurs could take from Red Bull and its marketing techniques, CNBC reporter Darren Rovell dazzled BevNET Live attendees with his talk on the intersection of sports, marketing, and beverages. Rovell, who has covered the sports business beat for CNBC since 2006, called Red Bull's promotions, endorsement deals, and advertising campaigns, “an active case study” in innovative marketing.
Beginning today, video coverage of BevNET Live Summer 2012 will be available on BeverageSchool.com, BevNET's on-demand video learning site. For a nominal subscription fee, you can watch videos of speakers, panels, and discussions from BevNET Live Summer 2012, as well as hundreds of other educational videos featured on BeverageSchool.com covering a wide range of vital and relevant topics, including packaging, financing strategies, legal considerations, and branding.
Latching onto growing consumer demand for lower sugar, low-calorie beverages, Snapple has launched a new line of all-natural teas lightly sweetened with real sugar. Snapple Lightly Sweetened Teas are made…
Engulfing New York City's Metropolitan Pavilion with over 500 beverage entrepreneurs, suppliers, retailers, distributors, BevNET Live featured a whirlwind of education, networking, and growth opportunities in its biggest show to date. With some of the beverage industry's best taking the stage as well as an industry expo packed with flavor houses, packaging suppliers, and bottlers, BevNET Live offered attendees a wide range of ways to learn how to grow and develop their businesses.
Parrot, which is a brand from Sun Hing Foods, has expanded their lineup to include a ready to drink sweetened soy milk beverage. While what’s inside the can is actually…
Quietly, and with barely a shred of promotion, the Coca-Cola Co. Inc., has launched a new coconut water-infused Vitaminwater flavor called Coco-Refresh. It appears that Coke introduced Coco-Refresh exclusively in the New York City market a little over a month ago, and though the drink is listed among other Vitaminwater varieties on the company’s website, there are only a few tidbits of information about the product, mostly from the viral rants of beverage-crazed bloggers.
Energy shot maker Bazi announced yesterday that it has entered into a merger agreement with GT Beverage Company. According to a joint statement released by the two companies, GT Beverage, which manufactures a line of vitamin-enhanced water drinks for kids, will retain 95.5 percent of the common shares outstanding of Bazi, which has received a line of credit from GT for up to $600,000. The merger is expected to close on or before October 15, 2012.
Balance Water, a line of functional waters infused with tasteless herbal extracts, pulled in investment to the tune of about $4-5 million recently, according to co-founder Martin Chalk. The funding came from a mix of sources: Emil Capital Partners supplied institutional cash, while famed investor Thomas H. Lee, the founder of Thomas H. Lee partners, put in money as an individual investor, as did Australian actor Hugh Jackman.
Lance Gentry, the well-known and well-liked former VP of marketing for Izze Beverage Co., passed away Friday following a battle with brain cancer that lasted more than a year. Gentry became a familiar and welcome presence when he visited the BevNET team during frequent trips to Boston as he attempted to open the market for Izze.
After spending months in limbo as product slowly trickled through a declining number of stores and online retailers, relaxation shot RelaxZen has been sold to a pair of Brooklyn-based investors by former CEO Brent Sonnek-Schmelz.
Scheckter’s Organic Energy is a juice based USDA Organic certified energy drink that’s made in Europe. In addition to the juice, which makes the product taste great, Scheckter’s uses natural…
Black Bear 500x is a caffeine free energy drink that contains 500 times the vitamin B12 that is typically found in standard energy drinks. More importantly, the product uses hydroxycobalamin…
