And the hits just keep on coming. A class-action lawsuit filed in Los Angeles Superior Court on Feb. 24 accuses Rising Beverage Co. – the owner of Activate -- of dishonest and misleading statements in its advertising about the freshness of Activate’s key innovation, its “in-the-cap” reservoir of dry vitamins versus those pre-mixed in other beverages.
Rockstar has recently added a few new flavors to their lineup (additional reviews coming over the next couple of days) and today we’re taking a look at their new “Iced”…
Guayaki Yerba Mate is expanding into another category format, releasing a trio of sparkling yerba mate beverages – including a cola flavor -- in 12.5 oz. slim cans. The company will debut the line extension at Natural Products Expo West next month. It’s part of a larger, ongoing plan to help turn yerba mate into a more recognizable ingredient – and one with a more easily understood purpose.
Rob's Really Good will launch "Pirate's Daughter," a new green tea and lemon blend, at Natural Products Expo West. Pirate's Daughter is made with 100 percent certified organic ingredients including green tea, peppermint, spearmint, lemon verbena, and lemon myrtle. The beverage is sweetened with organic cane sugar and contains 50 calories per 8 oz. serving.
Coca-Cola has begun to test distribution of Coke, Diet Coke, Coke Zero, Sprite, Fanta Orange and Mello Yello in its plant-based PET bottles, according to the Atlanta Journal-Constitution. The move marks the first time that Coke has used its PlantBottle, a PET container made from at least 30 percent plant-based materials, for any products other than Dasani.
Red Bull is set to launch Red Bull Total Zero in April, the company’s first line extension since the debut of its (now discontinued) energy shot in 2009. Aiming to tap into the growing market of calorie-averse consumers, the new product boasts a zero calorie/carb/sugar formulation and a “new twist” on the classic Red Bull flavor, according to the company.
Today, we’ve taken a look at another one of Dr Pepper Snapple’s “Ten” products, Canada Dry Ten. Like the others, Canada Dry Ten has only 10 calories per 8 ounce…
In a new report on the global beverage market, Rabobank, an international financial services firm, states that greater consumer demand for health and wellness beverages, rising commodity costs, and growing demand from emerging markets will be key influencers of trends and innovation in 2012. Additionally, the report asserts that a combination of soft drinks and dairy beverages will emerge as a “megatrend” in the coming year.
Organic iced tea stalwart Honest Tea will debut a new tea in its glass bottle line at Natural Products Expo West in Anaheim in two weeks. Honest Zero Passion Fruit Green Tea will be available nationally in March at natural food stores and other retailers, including Whole Foods Market, Sprouts and Earth Fare. It marks the first extension of Honest Zero into glass bottles.
The impetus to create an entrepreneurial beverage brand is often a simple one: profit. The genesis of Heart Juice, however, was inspired by - of all things - a heart attack. After hearing about an admired Rutgers professor who had suffered a heart attack, Ray Li and John Vitug, the creators of Heart Juice, set out to create a beverage that could help protect individuals from high cholesterol, a leading cause of heart problems, and support overall cardiac function.
Recently, Lipton Brisk's canned raspberry iced tea got a makeover (well, a limited edition makeover). The can features "Darth Maul" as part of a Star Wars Episode I branded can.
Call it the class-action assault on the products at the end of the alphabet. Just days after news that rival coconut water company Vita Coco had settled a lawsuit surrounding the functional claims of its coconut waters, its chief rival, Zico, is facing a new lawsuit over the quality of its fast-growing concentrated line.
Due to Starbucks’ long and absolute dominance in the space, the ready-to-drink iced coffee category has been one of the most difficult segments for beverage companies to find success. Nevertheless, RealBeanz, a Brooklyn-based coffee company, is betting that its unique blend of all-natural ingredients and functional benefits will give it an edge that has eluded so many other companies in an effort to become a legitimate contender to Starbucks.
Back for its second review, Dahlicious Lassi is a probiotic yogurt based drink. Since the first time we wrote about Dahlicious Lassi, the company has completely revamped the packaging. In…
