It only rolled out a few months ago, but with experienced hands behind the wheel, Aloe Gloe is making an impression on its retail neighborhood. The “aloe water” brand, which was started by L.A. Libations partners Danny Stepper, Pat Bolden and Dino Sarti, has added several significant new retailers in recent weeks, including placements in stores belonging to important national chains like Target and Costco.
Hangover Joe’s is a patent pending morning after hangover recovery shot that was designed to counteract the awful symptoms of a hangover. In addition, they’ve licensed the right to use…
One key announcement in PepsiCo’s earnings call yesterday was the departure of Massimo d’Amore, the company’s Global Beverage Group chief and the former CEO of Pepsi Beverages Americas.…
The old joke is still a good one: Q: “How do you make a small fortune in the beverage business?” A: “Start with a large fortune.”…
Real Beanz is a blend of premium brewed coffee, fresh rSBT-free milk, all natural flavors, and a unique blend of functional ingredients. While we’ve previously reviewed many of Real Beanz’s…
For most recovery drinks, the sales pitch is pretty simple: “Got a hangover? Drink THIS and feel better!” It’s a straightforward and clear-cut message that – unlike most other functional beverages – doesn’t need much in the way of explanation. Yet, while the jury’s still out of the actual efficacy of these hangover elixirs, one verdict is in: at least in terms of new products, the category is growing.
Today we’re taking a look at another one of Dr Pepper Snapple’s “Ten” sodas: Sunkist Ten. Sunkist, which hasn’t exactly gotten a lot of love from DPSG in recent years,…
During the normal ebb-and-flow of my days in the beverage business, I spend the lion’s share of my time and energy meeting and talking with beverage marketers. It is a most enjoyable way to spend that time. At our recent conference, the pace quickened exponentially: there were literally over a hundred brands, mostly new, entrepreneurial enterprises to entertain.
This morning, PepsiCo announced that it would be trimming 8,700 employees -- 3 percent of its global workforce -- as part of a cost-saving program intended to recoup $1.5 billion in projected expenditures over the next three years. News of the cuts confirmed expectations reported over the past month, and came as the company reported its fourth-quarter and full-year 2011 results.
When Mike Kirban told attendees at BevNET Live in December that the biggest low the company experienced in 2011 was getting slapped with the company’s first class-action lawsuit, he hadn’t…
Big win for Xyience today as convenience chain Circle K keeps the UFC-focused zero calorie energy drink as a national brand. With 4,200 stores in the U.S. and another 1700…
He focused hard on turning PepsiCo into the most relevant term on the social web, but B. Bonin Bough, the director of the soft drink giant’s global and social media…
Bundaberg is a brand of premium CSDs that come to the US all the way from Australia (yes, that’s where they are made). Despite the product travelling a far distance…
Experts are predicting a new marketing war between Coca-Cola Co. and PepsiCo, as the Atlanta-based soda giant reported it would increase its marketing budget significantly through 2015 as part of…
