After 18 months at the Coca-Cola Co., Inc., he vowed he’d never come back to the beverage game. The big sale -- $4.1 billion for Vitaminwater maker Glaceau -- was over, the transition team was largely in place, and he had other goals in mind. "I don't think any human being could put in the energy and intensity that I put into those years," Repole said of the early 2000s. "I don't think it could ever be duplicated."
On the heels of PepsiCo’s announcement that Diet Mountain Dew, Brisk and Starbucks RTD Beverages have each surpassed $1 billion in sales over the past year, Salman Amin, the executive VP and CMO of PepsiCo, penned an article for Forbes about the company’s core strategies in developing and marketing a billion-dollar brand.
How long do entrepreneurs wait to raise money, how does an investor ultimately decide if a valuation is reasonable, and what helps to eliminate stresses on a potential partnership. Those were just a few of the topics that the presenters from Building Sweet Leaf Up and Out tackled as they took questions from the moderator and crowd during December's BevNET Live in Santa Monica.
GoodBelly's Coconut Water, which is the only probiotic enhanced coconut water on the market, was actually launched last year at Expo West. However, the product was only recently ported to an 8 ounce PET bottle (it used to be exclusively in a milk carton container).
Aloe Gloe might have been the first aloe drink with a mainstream focus, but it appears that Brain-Twist founder Larry Trachtenbroit is aiming to have the prettiest. Trachtenbroit, along with supermodel Petra Nemcova, recently appeared at an industry conference to introduce his latest product, Halo.
TheBU Kombucha is a recently launched line of kombucha that is produced in Hawaii. Their goal is to create something that helps kombucha make its way to the mainstream. How are they going to do this? It starts with the product having an enjoyable flavor, while they've also worked hard to get the level of carbonation consistently to what they see as the proper level.
It might have seen Pepsi-Cola get leapfrogged by Diet Coke for the number two carbonated beverage slot, but PepsiCo did anoint three core holdings as brands that have sold more than $1 billion in the past year, announcing that Diet Mountain Dew, Brisk and Starbucks RTD Beverages had crossed that threshold.
Sparkling ICE recently added two new flavors: Lemonade & Coconut Pineapple. Like the rest of their flavors, the two newest additions are enhanced with natural flavors, vitamins, and antioxidants. The…
Boylan Bottling has enlisted Castle Co-Packers to boost its production and supply lines as the premium soda maker looks to meet rising demand for its products on the East Coast, according to an article in Drinks Business Review. Castle, a Pennsylvania-based independent bottler, will provide production, warehousing, and logistical support for Boylan, which produces a line of premium birch beers and sodas in glass bottles.
Blue Print Cleanse is a line of juices that are designed to be part of their proprietary nutritional cleanse system (which is offered in several levels of intensity). Putting the…
There’s breaking news today concerning the fates of three beverage companies whose financial travails have been touched on frequently on BevNET and in the media at large. RelaxZen, Adina, and New Leaf are all fairly new, entrepreneurial beverage companies run by executives of varying degrees of industry experience.
While new product introductions for relaxation drinks appear to be slowing, products offering to help improve sleep continue to come to market. One of the more interesting ones that we’ve…
SoBe Lifewater recently launched several new flavors that feature the addition of coconut water from concentrate. These products, which use a blend of stevia and sugar, come in the same…
Led by rising sales of almond milk, the market for dairy alternative beverages reached $1.33 billion in 2011, according to a new report from Packaged Facts. The report states that as consumers seek out healthier substitutes for dairy drinks, many are increasingly turning toward consumption of soy milk, almond milk, and rice milk.
