Video: Two-Headed Monster at BevNET Live
It’s one of the most successful independent beverage brands in the world, as well as a darling of Wall Street, but Monster Energy’s chief achievement seems to be its near-limitless…
Review: Sneaky Pete’s Naturally Oatstanding Beverages
Sneaky Pete’s Oatstanding Beverage is an all natural beverage that is enhanced with with oat bran extract. Each 12 ounce bottle contains 3 grams of dietary Fiber and 2 grams…
Review: Xyience Frost Berry
Xyience Frostberry Blast is a limited edition zero calorie energy drink that is sweetened with a blend of sucralose and ace-k. The product has a mild citrus berry flavor and…
Karma Covers New England, Expands Retail Authorizations
Following recent distribution agreements with Polar and De Crescente, Karma Wellness Water has gained an even larger foothold in the Northeast as the company announced new ties with several distributors in Maine, New Hampshire, and Vermont. Karma, a cap-activated enhanced water, is also now authorized for sale in a number of retailers in the New England region including Roche Brothers and Market Basket.
NY Post: Pepsi Will Lay Off 1,000 Employees to Fund New Marketing Initiatives
After a year in which Diet Coke surged past Pepsi as the third bestselling soft drink in the U.S., PepsiCo will dramatically increase the size of its marketing budget in 2012 and lay off more than 1,000 employees – included some at its Purchase, N.Y. headquarters - to partially offset the costs, according to The New York Post. While PepsiCo declined to comment on the matter, The Post cited three sources who confirmed the details of the plan.
Attention Supplier and Services Companies: List Your Company in BevNET’s 2012 Supplier and Services Directory
The deadline to create your listing for the 2012 BevNET Supplier and Services Guide is Dec. 21, 2011. BevNET’s Supplier and Services Guide is an annual resource to the 1,000+…
Review: Jones Holiday Sodas 2011
Since new management took over at Jones Soda in Spring of 2010, there have been many changes to the product lineup. Their approach to holiday sodas is no exception, with…
Dr Pepper Snapple to Raise Prices Modestly in 2012
Expecting an eventual ease in the cost of commodities, Dr Pepper Snapple will increase prices modestly in 2012, according to the Wall Street Journal. Dr Pepper President and CEO Larry Young anticipates that the company will raise prices by 1.5 to 2 percent next year and believes that the rising swell in the cost of commodities will subside.
Review: Celestial Seasonings Kombucha Energy Shots
As with most growing categories, kombucha is a place where new products are constantly coming to market. Celestial Seasonings second entry into the kombucha category (their first was a bit…
Review: Made Lemonade
Made, which is a line of all-natural and organic beverages, has recently added a new flavor: Lemonade. Following in the footsteps of their other flavors, this variety has a very…
Entrepreneurs, Authenticity, and Full Room Capacity: BevNET Live in Santa Monica
Monster Energy sees itself as a lifestyle company. Red Bull is a media empire. As for high-end CSD Izze, Co-founder Todd Woloson said that he saw it as something like an onion. Those ideas about branding – and many other off-beat ideas that are necessary to distinguish beverage companies in highly competitive times – came alive during the BevNET Live Winter event that concluded on Tuesday in Santa Monica.
Morgan Stanley Report: Energy Drinks and RTD Teas Perform Well in Year-Over-Year Comparison
Though carbonated soft drinks face weakened demand and declining sales as a result of higher prices, sales of energy drinks and ready-to-drink teas remain on a hot pace, according to a recent report from Morgan Stanley. Utilizing Nielsen scanner data results, the investment bank detailed a year-over-year comparison in which category sales of energy drinks and RTD teas leapt by 12.5 and 4.5 percent, respectively, while sales of CSDs declined by 0.8 percent over a four-week period ending on November 26.
FDA Must Determine Safety of BPA by March 2012
In a court settlement that may have wide-ranging implications for the beverage industry, the FDA agreed yesterday to decide whether to ban BPA, a controversial plastic and resin ingredient commonly used to line plastic bottles and metal cans. The settlement resolves a lawsuit filed against the agency by the Natural Resources Defense Council, and requires the FDA to make a final decision on BPA by March 31, 2012.
Review: Cotton Mouth
Cottonmouth’s formulation is one of the more unique that we’ve seen as of late, with ingredients that include ginseng, astragalus, cordyceps mushroom, momordica fruit, chrysanthemum flower, ginkgo, schizandra berry, asparagus…