Review: Assure Heart Formulation
Assure, which is a brand of pouch-based functional beverages for adults, has recently extended their line to include a “heart healthy” formulation featuring EPA/DHA. And its Kiwi Strawberry Melon flavor…
The Entrepreneurs Return to BevNET Live
Before there was the New Beverage Showdown at BevNET Live, there was the Live Tasting Panel. It was a place where eager beverage entrepreneurs could spotlight their products in front…
Starbucks Makes Another Move
Fresh off its recent $30 million acquisition of super-premium juice brand Evolution Fresh, Starbucks made another major move this week as the coffee giant announced plans to relocate its Tazo Tea business from Portland, Ore. to Kent, Wash. With the move, Starbucks will improve production efficiencies and streamline operations as the company consolidates and upgrades its manufacturing plant in Kent.
Thursday Press Clips – More Pressure on PepsiCo; Consumers Want New Versions of Existing Products
Relevant in the news today include stories about the continuing and mounting pressure on PepsiCo and why consumers love innovation in oft-consumed food and beverages. Shortly after Nelson Peltz’ Trian Fund acquired 2.36 million shares of PepsiCo, The Financial Times examined the potential for the cola giant to retain outside advisors to help adjust its business and marketing strategies and defend against a corporate shake-up.
Jumping Off the Shelf by Sharpening Both Edges of the Promotional Sword
When Barq's launched its' Soviet Union Going Out of Business sale, it set the industry on its ear and generated worldwide publicity for what would turn out to be the only organized celebration of the end of the Cold War. It generated an eye-popping 30 percent sales increase -- but not for the reasons most folks think. (Editor's Note: Rick Hill, a longtime beverage marketer, is the Founder & CEO of BrandHeat Marketing)
Nestlé Waters Employees Honored for Disaster Relief Efforts
As 2011 marked a year in which the United States was pummeled by some of the worst tornadoes, floods, and wildfires on record, Nestlé Waters North America employees were recently honored by AmeriCares, a nonprofit global health and disaster relief organization, for donating over one million bottles of water to natural disaster survivors in 12 states across the country. Over the last seven years, Nestlé Waters has worked with AmeriCares to donate over 6 million bottles of water to disaster survivors in the United States and Haiti where the company supported relief efforts after the 2010 earthquake.
Changes Roiling Functional Beverage Category
Shareholder concerns at O.N.E. Coconut Water and Celsius Holdings appear to have reached a boiling point as both companies ousted top executives this week. As first reported in Beverage Business Insights, O.N. E. Coconut Water dismissed both Steve Coston, the president of the O.N.E., and Steve Vasquez, the vice president of sales. O.N.E. founder Rodrigo Veloso said that the moves were part of a general restructuring at the company, though he declined to explain the exact reasons behind Coston and Vasquez’ seemingly abrupt exit.
BevNET Live: Learn How Red Bull Earned Its Way to the Top; Red Bull North America VP of Marketing to Present
BevNET is delighted to announce that Amy Taylor, Vice President of Marketing for Red Bull North America, will be offering thoughts on brand-building from the standpoint of content creation and…
BevNET Live: Fewer than 30 Seats Remain!
With fewer than 30 seats remaining, BevNET Live Winter 11 is almost sold out! If you are interested in attending BevNET Live Winter 11 on December 5 and 6 in…
Review: Bullet Energy
As long as the big energy drink brands continue to grow and operate multibillion dollar businesses, it seems as though there will be companies who feel as though the best…
Review: Hi-T Organic Hemp Iced Tea
Hi-T is a USDA Organic hemp iced tea that’s made with hemp extract and hemp syrup — and it’s actually quite tasty. However, the in your face presentation of a…
Review: Tevolution
Tevolution is an RTD tea that supports charitable causes with $0.25 from each bottle sold. What’s unique about this is that the donation is activated when the purchaser of the…
Diet Energy Grabs a Bigger Piece of the Pie
It isn’t a premium beer situation, where Bud Light and Miller Lite are leading their flagship brands in sales and distribution, but as the energy drink category matures – and…
Secret Origins of Authentic Brands
It’s become one of the more overused words in the marketing lexicon: authentic. Yet there’s no denying that many consumers are looking to support brands that don’t seem to have…