Review: Q Kola
Q Kola, which is from the makers of Q Tonic, is a super premium cola that comes in a beautiful looking 8 ounce glass bottle. Q Kola is made with…
NYC Mayor Bloomberg Enacts Soda Ban; American Beverage Association Promises “Full Court Press”
New York Mayor Michael Bloomberg officially proposed the ban during a City Hall briefing this morning, but word leaked out last night, at which time the ABA sent an e-mail to members stating it would “challenge this latest example of government overreach.”
AQUAhydrate Expands Sales Division Ahead of Brand Relaunch
Few brands launch with the cash and reach of the Mark Wahlberg-backed AQUAhydrate, which was featured in many public forums, including the TV show Entourage, but it has been a slow build for the electrolyte-infused water brand. Still, new CEO John Cochran has announced that the brand is re-launching and has staffed up his sales force with beer and water industry veterans to carry the load.
BevNET Live: VEB’s Insights from Illy Issimo
BevNET Live will feature a June 5 presentation from VEB's Tom Larsen on the organizational strategy behind the growth of Illy Issimo, a brand developed in partnership with Illycaffe, an international coffee company based in Trieste, Italy.
Review: Juan Valdez RTD Coffee
The fictional coffee character Juan Valdez is making his way to the RTD coffee category thanks to a company named Alpina. Unfortunately, the offering feels like a me-too effort and…
Review: Real Beanz Coconut Water
RealBeanz, an RTD iced coffee made with premium-brewed beans and rSBT free milk with nutrient enhanced flavors, announced today it has launched two new flavors: Iced Cappuccino made with Coconut…
Review: La Colombe Pure Black Coffee
On the surface, putting straight black coffee into a bottle doesn’t seem like anything that’s all that difficult to do. However, when your product doesn’t have sweeteners or flavors and…
Review: XO2 Uplift
XO2 Uplift is an energy drink that uses a flavor that is underutilized by the energy drink category: cola. However, there’s probably good reason why this CSD flavor isn’t used…
BevNET Live: Build Your Category with Rampolla, Martin, Fox and Steele
Launching entrepreneurial brands often means more than just building a new beverage -- it also means helping create a whole new category and introducing it to new retail channels as well. That's a challenge entrepreneurs understand, but they can only carry things forward a certain distance on their own -- beyond that, they must rely on other links in the retailing chain.
POM Wonderful Launches New Ad Campaign Following FTC Ruling
Following an FTC Judge’s recent ruling that POM Wonderful deceptively marketed health claims in ads for its pomegranate juice products and must end all claims about the health benefits and performance of its drinks, the company has launched a new media campaign touting "its right to legally advertise the general health benefits of its products."
Review: POWERCOCO…Revisited
Our first review of POWERCOCO, which is a coconut water based sports drink, was based on samples from their first production run. Since then, the product has taken on a…
Announcing the 2012 Bottled Water Guide: List Your Brand/Company
BevNET is now accepting listings for the 2012 Water Guide. BevNET's Water Guide is the beverage industry's largest guide to bottled waters and powders. The guide is a key resource to beverage retailers and distributors. The guide is sent to 19,000+ subscribers in BevNET Magazine's July/August issue and made available to over 100,000 unique monthly BevNET.com readers as a downloadable PDF. The guide also contains a section for Supplier/Service companies.
BevNET Live: Grow Your Marketing Presence with Bill Weiland
BevNET Live will feature a highly original presentation on new product introduction, marketing, and merchandising, courtesy of Presence Marketing/Dynamic Presence founder and CEO Bill Weiland.
BevNET TV: A Visit with Simpli
In this video, BevNET Editor-in-Chief Jeff Klineman speaks with Simpli founders Mika Manninen and Helena Lumme about their brand, and how oat-based drinks have become a legitimate category for companies to invest in. Lumme also discusses how Simpli plans to increase education about the benefits of oat drinks as a way to develop a more consistent consumer of its products.