BevNET.com -- Beverage industry news, reviews, jobs, and events/conferences

View:

Industry Data: Energy Shots

by BevNET.com Staff, Sep. 21, 2011 at 2:35 pm

Here’s a tale of three behemoths: one, 5-Hour Energy,continues to roam the energy shot category like a T-Rex, towering above all other competition. Meanwhile, Red Bull has pulled out, despite pulling in nearly $30 million last year and building what had been a solid second-place brand. Still in the game, however, is Hansen’s, whose CEO,Rodney Sacks, recently reaffirmed the Monster-maker’s commitment to Worx Energy, which is growing quickly into the category. Meanwhile, other established companies continue to find the climb to shot respectability a steep one: NOS, Rockstar, AriZona are all seeing big reversals.

Review: Unity Vibration Kombucha

by BevNET.com Staff, Sep. 21, 2011 at 11:34 am

Despite new regulation pertaining to its natural alcohol content, the kombucha category has continued to see a large number of new brands popping up. One of the brands that has…

Jarritos Begins $3 Million Ad Spend

by Jeffrey Klineman, Sep. 20, 2011 at 2:55 pm

Mexican soda Jarritos is attempting to capitalize on its natural sugar formulation and outsider status to grow its share among trend 20-something men, according to a report in today’s New…

Big Geyser Founder Irving Hershkowitz Passes Away

by Jeffrey Klineman, Sep. 20, 2011 at 2:24 pm

Funeral services were held today for Irving Hershkowitz, the founder of Big Geyser, Inc. and a legend in the New York beverage world. Hershkowitz died Sunday evening at Memorial Sloan…

BevNET’s 2011 Natural Products Expo East Show Planner

by BevNET.com Staff, Sep. 20, 2011 at 1:56 pm

New Hope Natural Media’s annual Expo East show returns to the Baltimore Convention Center this week. Expo East along with its sister show Expo West, are the leading venues to…

Coca-Cola to Launch New 12.5 oz. Bottle

by Ray Latif, Sep. 20, 2011 at 1:22 pm

Coca-Cola is set to launch a new 12.5 oz. bottle with a suggested retail price of $0.89, according to an article in the Wall Street Journal. The new package size…

Energy Shots: Big Money Little Package

by Jeffrey Klineman, Sep. 20, 2011 at 11:27 am

Strike up the band. Living Essentials’ 5-Hour Energy is a billion-dollar brand. Recent Symphony/IRI numbers show that over the past year, 5-Hour has continued to grow at a rate of…

Review: Plan Tea

by BevNET.com Staff, Sep. 20, 2011 at 9:55 am

The ready to drink tea category is a crowded one, but new offerings are still popping up. Plan Tea is one of the better of those new entries, with a…

Capital Market Success: What Matters?

by Michael Burgmaier, Sep. 19, 2011 at 11:25 am

In the last year, hundreds of beverage companies have found themselves either looking for capital or a buyer. Neither is easy. What should they do to improve their odds of success? When raising capital of selling a company, what matters to the parties with the cash? To get to that “Promised Land”, what should entrepreneurs and their boards keep top-of-mind when handling key strategic decisions? All companies require capital at some point and investors need a return on their investment, likely through selling the company (the famous “exit”) or other methods like paying dividends and going public. In the last year, Silverwood Partners, where I work, has concluded multiple successful exclusive advisory engagements in the sale of beverage companies (Function Drinks to Sunsweet Growers) and capital raises (Zola, Maverick Brands/Sunkist Naturals).

Code Blue Revamps, Heads for Natural

by Jeffrey Klineman, Sep. 16, 2011 at 12:17 pm

It’s out of the nightclubs and into the health clubs for erstwhile hangover remedy Code Blue, which is relaunching with new packaging, flavors, and a slightly tweaked brand message this…

BevNET Live Winter 11: Early Registration Deadline Approaching

by BevNET.com Staff, Sep. 16, 2011 at 11:59 am

Early registration for BevNET Live Winter 11, which is being held on December 5 and 6 in Santa Monica, CA, is ending very soon (September 30th, to be exact). If you are planning on attending, it's time to register before the savings run out. Why should you attend? Aside from our recent program announcements (and more are coming...), BevNET Live Winter 11 will feature extensive learning and networking opportunities, including a reception (with open bar) on Monday evening. Plus, we'll have the Mini Expo and the return of the "New Beverage Showdown". Click here to find out more and to register.