HYDRIVE Launches Decaf, Extra Strength Energy Drinks
Here’s a new one: An energy drink that removed…the energy. This week HYDRIVE Energy will launch HYDRIVE Decaf, a new caffeine-free energy drink made with B-Vitamins, D-Ribose and Choline. The…
Review: Lipton 100% Natural…and Diet (Not Natural)
Lipton’s new RTD tea line contains two types of flavors — “100% Natural” and “Diet” (using sucralose and ace-k). It’s an interesting / confusing setup that seems to be trying…
Review: The Boss
“The Boss” is a new energy drink from the makers of Liquid Ice Energy Drink. Unfortunately, the stock flavor and generic looking design didn’t fare too well in the product’s…
FUZE Founder’s First New Drink Hits the Shelf
While consumers have to wait until June to try his long-awaited BODYARMOR SuperDrink line, FUZE founder Lance Collins has another set of products on the market as of today: FMF…
Review: illy issimo’s Two New Flavors
illy issimo, which is made through a partnership between Illy and Coca-Cola North America, has added two new varieties to their RTD coffee line. First is illy caffe “no sugar,”…
AriZona Suit: Judge Denies Ferolito Profit Request
A New York state court judge has rejected a request for profit distributions from AriZona Beverages by co-founder John Ferolito. In court with his partner, Domenick “Don” Vultaggio since 2008,…
Review: Vitalyte
Vitalyte is sports nutrition company that is focused on electrolyte replacement and hydration balance. Their product line is designed to be a straightforward, simple electrolyte drink that replaces fluids, electrolytes…
Dr Pepper Snapple Files Trademarks for 10-Calorie Sodas
Encouraged by the early success of Dr Pepper Ten, a reduced calorie cola marketed specifically to men, Dr Pepper Snapple Inc. recently filed a request to trademark other similarly named…
Review: Adina Holistics Zero
For a zero calorie beverage that’s sweetened with stevia and erythritol, Adina’s Holistics Zero line of herbal elixirs delivers very impressive flavor. It’s one of those rare diet products that…
BevNET Live Summer 11: Fewer Than 20 Seats Remain
With fewer than 20 seats remaining, BevNET Live Summer 11 is almost sold out! If you are interested in attending BevNET Live Summer 11 on June 6 and 7 in…
J.M. Smucker Buys Bustelo Cool Owner Rowland Coffee Roasters
The J. M. Smucker Co. has acquired privately held Rowland Coffee Roasters Inc., which makes RTD cold coffee Bustelo Cool and Bustelo Cool Cafe Mocha. J. M. Smucker acquired the…
BevNET Live: GNC President Beth Kaplan to Speak on Retailing, Nutrition, and Beverages
BevNET is pleased to announce the addition of an exciting speaker to the program: Beth Kaplan, the president and chief marketing and merchandising officer of the 4,800-store GNC (General Nutrition…
Review: Rockstar Recovery Orange
Building on the success of the Lemonade Rockstar Recovery (which won BevNET’s Best of 2010 award for Best Energy Drink), the new Orange variety is an extremely enjoyable energy, recovery,…
BevNET Live: Last Day For Discounted Rooms; Limited Space Remaining
Time is running out to register for BevNET Live Summer 11 in NYC on June 6th and 7th. With over 300 people now registered to attend, limited seats remain —…