Encouraged by the early success of Dr Pepper Ten, a reduced calorie cola marketed specifically to men, Dr Pepper Snapple Inc. recently filed a request to trademark other similarly named low-calorie sodas, according to Dow Jones Newswires.
Although the company has no immediate plans to launch the products, Dr Pepper Snapple filed trademarks for Canada Dry Ten, 7UP Ten and A&W Ten alongside a request to trademark Dr Pepper Ten, a 10-calorie cola made with sugar and no calorie sweeteners.
The product has given the company a new entrant into the field of reduced calorie colas to compete alongside products like Coke Zero and Pepsi Max and, with a strong showing in six test markets, Dr Pepper Snapple is considering a nationwide roll-out of Dr. Pepper Ten in the fourth quarter of this year.