Review: Cascade Ice
Cascade Ice water is a two-calorie, sugar-free flavored sparkling water that’s available in a variety of different flavors. Here, we take a look at two of their most recent offerings,…
Back on the Juice: First Beverage Group Purchases Stake in Purity Organic Juices
First Beverage Group announced yesterday that it has purchased a stake in San Francisco-based Purity Organic Juices. While details regarding the exact size and amount of the investment have not…
Review: Roboin 36
While there aren’t as many relaxation products coming to market in 2011 as there were in 2010, the ones that are launching are mixed bag, with some products showing evolutionary…
BevNET TV Episode 2: The Emergence of Chia Drinks and a 2011 Mid-Year Report
In this episode of BevNET TV, John Craven, the founder and CEO of BevNET and Andrew Guard, a beverage specialist at BevNET, examine the emergence of chia as a functional…
Review: Speedy
Speedy is an energy drink that just recently launched and took part in the BevNET Live New Beverage Showdown (video). What’s most appealing about Speedy is their choice of packaging,…
Honest Tea Tests the Honor System
In what the company described as a live social experiment, Honest Tea set up unmanned pop-up stores in cities nationwide yesterday where passersby could purchase bottles of tea based on…
Endorsements, Testimonials and the FTC
By Justin Prochnow Beverage companies need to be careful. Endorsements and testimonials are very powerful and influential forms of advertising. Consumer testimonials and celebrity endorsements often provide the final assurance…
Red Bull Discontinues Production of Cola and Energy Shot
Red Bull North America has discontinued production of its energy shot and cola. Amidst a flurry of rumors last week, the move was not entirely unexpected, though Red Bull’s decision…
Review: YouTonics Collagen Protein Drink
YouTonics are liquid collagen protein concentrate beverages. What’s that, you ask? Hydrolyzed collagen, which is a similar concept to gelatin as it is made from animal tissue, is a highly …
The Xyience of Energy Drinks
Note: Due to reporting and editing errors, earlier versions of this story incorrectly stated that Russell Pike was sent to prison after being indicted on charges of tax evasion. Mr.…
Review: Ralph and Charlie’s
Ralph and Charlie’s is a line of “fresh and healthy” juice drink that were designed to taste great without compromising nutritional value. While their juices taste quite good, fresh and…
The Company Nobody Wants to Admit they Call
The employees of Parallel Products have turned the old adage inside out. To them, one man’s trash is another man’s… ethanol? The Louisville, Ky-based company turns discarded beverages that didn’t…
New Mix1 CEO Comes from Hershey’s
The Hershey Corp. has taken a big step toward consolidating its investment in mix1, with Brian Murphy replacing John Burns as CEO. The selection of Murphy, who comes from Hershey’s…
Aloe Introduces Itself
It soothes scorched and sunburned skin and takes the rage out of a rash, but now aloe vera is taking an even juicier role on the summer stage as an…