AriZona to Play Ball with Gatorade, Powerade
As part of its ongoing effort to stretch its well-known brand into a variety of emerging beverage areas, AriZona Beverages is introducing AriZona Sports, a new line of all-natural isotonic…
Fiji Water President Cochran to Head Pabst Brewing Co.
John Cochran is leaving his position as president of Fiji Water Company to work at Pabst Brewing Company as its new CEO. Cochran joined the popular legacy brand less than…
PR Stunt Alert: Just Chill Chasing Charlie Sheen
Apparently, that wacky Just Chill crew is offering the Ma-Sheen $3 million to be its spokesman — IF he cleans up his act.…
Back To School For Sparkling Drinks
Want to find out where all the growth in the sparkling juice category is? The answer is you’ve got to go back to school, where many of the most creative…
Kombucha on Demand? BAO Fresh Kombucha to try Delivery
Call it the country’s first Probiotic Delivery Service. New York City-based BAO Fresh Kombucha has announced plans for a new direct-to-consumer delivery service for their healthy beverage line. BAO (which…
Review: Omega-3 water
Dr. Edward Beja, Optometric Physician, President and CEO of Ponce de Leon Enterprises created and developed an all natural line of Omega-3 fortified water with Vitamins B (3,5,6,12), C, and…
Goldman on Honest Purchase: “We want to be able to keep our own identity.”
Leaving Bethesda was never on the table. That point, made by Honest Tea co-founder Seth Goldman as he prepared to announce the completion of the purchase of his company by…
Solutions for Sleepyheads: the Relaxation Family Tree
Confused about the category that has been labeled everything from “relaxation” to “anti-energy”? Relax! We’ll guide you through the category, which research group IBIS World claims is now $500 million…
Coke Closes Deal With Honest Tea
Here are the key takeaways from the press release: 1) As expected, co-founder and “TeaEO” Seth Goldman will remain with the brand and run it out of current home base…
Clay Howser to Join Activate as Director of Operations
Dan Holland, CEO of the Rising Beverage Company – more commonly known as Activate Drinks – has announced that Clay Howser, the manager of manufacturing engineering at Portola Packaging, will…
2011 Supplier and Services Guide Released
BevNET.com’s 2011 Supplier & Services Guide provides a catalog of companies whose products and services are used within the beverage industry. From filling and bottling equipment suppliers to ingredient companies…
Sobe Lifewater with Electrolytes
PepsiCo recently extended the SoBe Lifewater brand with a new line of zero-calorie electrolyte enhanced offerings. SoBe Lifewater with electrolytes has two flavor, Macintosh Apple Cherry and Strawberry Kiwi Lemonade.…
Mix1 Sells Minority Stake to Hershey
In a move that brings a new strategic investor into the beverage game, protein-based sports drink/meal replacement beverage Mix1 has sold a significant minority stake to candy maker Hershey. Mix1…
2011 Energy Drink Guide Deadline TODAY
Today is the deadline for the brands that wish to list in the 2011 Energy Drink Guide. Note that the guide includes traditional energy drinks, shots, tablets, and stick packs…