Review: Blue Monkey Coconut Water
If you’ve been to any industry trade shows in the past year, you already know that there are loads of coconut water products that will be making their way to…
Review: Steaz Zero Iced Teaz
The Healthy Beverage Company, makers of Steaz Sparkling Green Tea and Steaz Energy, recently introduced four new zero calori flavors to their line of Steaz Iced Teaz. Naturally sweetened with…
Review: Beyond Kombucha
Kombucha continues to be one of the more innovative categories in the beverage space, with a variety of regional companies popping up around the country. Quality and style varies from…
Juice Giant Bolthouse Launches Water Line
Attempting to diversify beyond its strong suite of fresh juices, Bolthouse Farms has launched a flavored water brand called Aura, and it’s got a big client already: Target stores are…
Review: Hangover Gone
Hangover Gone is a “2oz liquid shot product that was specifically formulated to combat the hangover effects caused by alcohol, before they start.” The drink was designed with proprietary technology…
Ex-PepsiCo Marketer Hartman Off to Sea (World)
Michael Hartman is going from marketing for Pepsi bottlers to marketing for bottle-nosed porpoises — and other sea critters, bottle-nosed or otherwise. Hartman, most recently VP of Marketing for Pepsi…
The Flow: Diet Pepsi Slims Down; Barnhorn Joins Silverwood
A round up of what’s going on in and around the beverage industry for the first half of the week.…
Review: Nuvitae
Nuvitae is a “fiberceutical” beverage, meaning that it contains soluble fiber along with other key vitamins and minerals. Initially available in a citrus flavor, this carbonated beverage was designed to…
Review: I AM Enlightened Nutrition
I AM is a new line of condition-specific liquid nutrition supplements from co-founders Eric Schnell (co-founder of Steaz) and Andrew Jacobson (former president of Hain Natural Food Group). Initially available…
Ross Colbert Heads to Rabobank
Longtime beverage space dealmaker (and frequent BevNET Live speaker and panelist) Ross Colbert has departed media and consulting firm ZenithInternational for a global strategy position with international investment concern Rabobank,…
New Honest Tea Marketing Chief: “We’ve Bought Honest Kids For a While”
In announcing the hiring of Peter Kaye as its vice president of marketing Friday, the company brought on a veteran beverage marketing expert who has also worked on several major…
Review: Oogave
Oogavé is a line of agave based CSDs that are offered in both bottled and fountain formats. Aside from delivering super premium flavor, the product has only 98 calories per…
Review: Rooibee Red Tea’s New Packaging
Since 2008, Kentucky based Rooibee Red Tea has been brewing up their noncarbonated rooibos teas in a nontraditional 12 ounce long neck bottle. It’s currently distributed in Whole Foods stores…
National Consumers’ League Complains to FTC about vitaminwater Ads
You decide. Is THIS: A) Yet another example of the wickedly snarky POS materials that have helped propel vitaminwater to the forefront of the enhanced water category? OR B) The…