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GURU Energy Drink has been around since the early days of the North American energy drink category. Now, they are back with “GURU 2.0”, a USDA Organic formulation that delivers…
Video Part I: Video Part II: The “Ethnic Beverage” label can cut both ways for a start-up: while it implies the upside of an immediate audience and an easy-to-understand focus,…
EMERYVILLE, Calif., Nov 02, 2010 (BUSINESS WIRE) — Jamba Juice Company, a highly recognized, healthy active lifestyle brand, and Zola, one of the fastest growing makers of functional Brazilian Superfruit…
Starting with a base of coconut water from concentrate, O.N.E. has created something that’s an original approach to the coconut water category. That is, they’ve used it as the base…
October 29, 2010 – Los Angeles, California – A leading producer of premium coconut water, O.N.E. Drinks announces yet another wave of innovations and additions to its unique product line…
Introducing Flatt Cola, a cola flavored CSD that has been enhanced with the same amount of caffeine found in a standard energy drink. It was founded in Madison, WI by…
Boston, MA — A new study has found that regular consumption of soda and other sugar-sweetened beverages is associated with a clear and consistently greater risk of metabolic syndrome and…
Amy and Brian All Natural Coconut Juice is the “water” from young coconuts. It is pure, clear, and one of the most concentrated sources of electrolytes known. A refreshing, slightly…
International beverage conglomerate Tata Global Beverages took a step into the U.S. market today by taking the lead role in a $21 million investment in Activate drinks, a fast-growing line…
Los Angeles, CA (October 26, 2010) – Activate™, (http://www.activatedrinks.com) a performance beverage and bottled water company, today announced that it has raised over $6 million in financing and secured equity…
SupplySide West took place last week in Las Vegas at The Venetian Hotel and The Sands Expo and Convention Center. The event, which bills itself as “the world's largest event…
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GT’s Kombucha was the best selling brand up until the products were voluntarily removed from the store shelves this summer. Now, GT’s is back on the shelves and we’ve taken…