Review: GURU 2.0

GURU Energy Drink has been around since the early days of the North American energy drink category. Now, they are back with “GURU 2.0”, a USDA Organic formulation that delivers…

Video: Visit with Bonadea Drinks

Video Part I: Video Part II: The “Ethnic Beverage” label can cut both ways for a start-up: while it implies the upside of an immediate audience and an easy-to-understand focus,…

Jamba Juice and Zola to Develop Superfruit Shots

EMERYVILLE, Calif., Nov 02, 2010 (BUSINESS WIRE) — Jamba Juice Company, a highly recognized, healthy active lifestyle brand, and Zola, one of the fastest growing makers of functional Brazilian Superfruit…

Review: O.N.E. Kids

Starting with a base of coconut water from concentrate, O.N.E. has created something that’s an original approach to the coconut water category. That is, they’ve used it as the base…

Review: Flatt Cola

Introducing Flatt Cola, a cola flavored CSD that has been enhanced with the same amount of caffeine found in a standard energy drink. It was founded in Madison, WI by…

Review: Amy & Brian Coconut Juice

Amy and Brian All Natural Coconut Juice is the “water” from young coconuts. It is pure, clear, and one of the most concentrated sources of electrolytes known. A refreshing, slightly…

Activate International? Tata Hints at It

International beverage conglomerate Tata Global Beverages took a step into the U.S. market today by taking the lead role in a $21 million investment in Activate drinks, a fast-growing line…

Activate Pulls in $21 Million from Tata-led Investment Group

Los Angeles, CA (October 26, 2010) – Activate™, (http://www.activatedrinks.com) a performance beverage and bottled water company, today announced that it has raised over $6 million in financing and secured equity…

Review: GT’s Kombucha Returns

GT’s Kombucha was the best selling brand up until the products were voluntarily removed from the store shelves this summer. Now, GT’s is back on the shelves and we’ve taken…