PepsiCo plans to revamp Gatorade in New Year
PepsiCo announced this week that it will invest $30 million in Gatorade over the next year, targeting the brand more toward athletes with formulations for pre- and post- exercise use.…
Review: Crunk!!! Energy Drink: Mango Peach
Crunk!!! Energy Drink’s latest offering is a Mango Peach flavored variety. Made with mango and peach juices, the product has an extremely natural fruit flavor while still packing some serious…
Review: Top Gun
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Review: Doc Zola
Doc Zola, “The Keeper of Good Taste,” is a crisp cinnamon flavored CSD with a smooth cherry finish. Not very heavy and yet it satisfies that dark soda craving.…
5-Hour founder explains common sense approach
Manoj Bhargava, founder and CEO of 5-Hour Energy-maker Living Essentials, presented a view of brand building at BevNET Live that cuts against convention by dispensing with consultants, employing “trunk-slammers” (small…
Coconut Water Makers See Change in New Year
Coconut water, a product category currently surging as a result of the intense marketing efforts of three highly motivated firms, is poised for change in 2010. Vita Coco founder Michael…
BevNET Live: VEB Chief Explains Coke’s Innovation Push
By John Craven With a surprising number of new beverage brands to choose from, Coke’s newest innovation unit has to see proof of concept — about $10 million in sales…
PepsiCo Reaches Agreement to Distribute Certain Dr Pepper Snapple Group Brands
PURCHASE, N.Y., Dec. 8 /PRNewswire-FirstCall/ — PepsiCo (NYSE: PEP) said today that it has reached an agreement with Dr Pepper Snapple Group, Inc. (DPS) to manufacture and distribute certain DPS…
BevNET Announces Best Beverage Product, Innovator of 2009
Article and Photos by Carolyn Craven BevNET.com announced the winners of its “Best of 2009” awards Monday, with Mark Hall, president of Monster Beverage Company, capturing the prize for Innovator…
Review: Vuka Intelligent Energy
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Buppert, Staalstrom leave BAWLS
Hoby Buppert and Christina Staalstrom, two of the energy drink category’s early stalwarts, have left BAWLS-maker Hobarama LLC. Buppert, chief executive officer, and Staalstrom, chief operating officer, acknowledged their departure.…
Review: Profect Protein Beverage
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Review: F1 Racing Energy Drink
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Review: Crayons: New packaging
Featuring labels that have been designed for various artists, Crayons has recently refreshed the look to their product. The new line also adds PET bottles in both single and multi…