Manoj Bhargava, founder and CEO of 5-Hour Energy-maker Living Essentials, presented a view of brand building at BevNET Live that cuts against convention by dispensing with consultants, employing “trunk-slammers” (small…
Coconut water, a product category currently surging as a result of the intense marketing efforts of three highly motivated firms, is poised for change in 2010. Vita Coco founder Michael…
By John Craven With a surprising number of new beverage brands to choose from, Coke’s newest innovation unit has to see proof of concept — about $10 million in sales…
PURCHASE, N.Y., Dec. 8 /PRNewswire-FirstCall/ — PepsiCo (NYSE: PEP) said today that it has reached an agreement with Dr Pepper Snapple Group, Inc. (DPS) to manufacture and distribute certain DPS…
Article and Photos by Carolyn Craven BevNET.com announced the winners of its “Best of 2009” awards Monday, with Mark Hall, president of Monster Beverage Company, capturing the prize for Innovator…
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Hoby Buppert and Christina Staalstrom, two of the energy drink category’s early stalwarts, have left BAWLS-maker Hobarama LLC. Buppert, chief executive officer, and Staalstrom, chief operating officer, acknowledged their departure.…
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Featuring labels that have been designed for various artists, Crayons has recently refreshed the look to their product. The new line also adds PET bottles in both single and multi…
CasCal is a unique CSD that features a French designed formulation that’s produced in the USA. Each bottle of CasCal includes fermented malt, fruit, and botanicals, but has no alcohol.…
Montauk Beverage Works is an upstart beverage company that was created to fulfill the owner’s passion of creating a healthier iced tea. Their first product is an agave sweetened black…
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