Review: Zola Açaí

Zola Acai is made with 100% Unfiltered Pulp made from exotic Amazonian Açaí (ah-sigh-ee) berries and infused with guarana powder. Also available are several new smoothie varieties, which use 70%…

Distributors partner to bring New England tea to NY

Big Geyser brought Polar Beverages’ Black Jack Teas to New York City in July, according to Gerry Martin, vice president of marketing for Worcester, Mass.-based Polar. Martin said the distributor…

PepsiCo’s purchase of Amacoco good for coconut water

PepsiCo announced its intention Wednesday to purchase Brazilian coconut water giant Amacoco, and American coconut water marketers praised the move as lending validity to their chosen category – though it…

Review: Rubyy Energy Diet

Rubyy takes its name from the deep, rich flavor and color of the ruby blood orange. Found in the sun-dense latitudes of Italy, Spain, the South of France and the…

Review: Diet Mountain Dew: Ultraviolet

For the first time in the brand’s history, Mountain Dew is introducing a flavored line extension available exclusively in a diet version. Diet Mountain Dew UltraViolet, on store shelves for…

Review: NERD The Focus and Energy Beverage

NERD, “The Focus and Energy Beverage”, claims to be the only beverage on the market that contains four focus and memory enhancers along with an energy blend. Created by a…

Review: Guayaki Shot: New Lime Tangerine

Guayaki Yerba Matte has extended their energy shot lineup with a new flavor — Lime Tangerine. It’s a USDA Organic certified shot that’s packaged in a fully wrapped glass bottle.…

Injunction decision reveals Pepsi tactics

A federal judge on Wednesday denied PepsiCo’s request for an injunction against a Powerade advertising campaign from The Coca-Cola Co., both because the campaign had already ceased in May and…

Review: Odwalla Wholly Grain!

It’s a wholly new way to get your whole grains: an island-indulgent fruit smoothie packing 32 grams of natural whole grains into every bottle. Wholly Grain! from Odwalla is a…