Review: Diet Mountain Dew: Ultraviolet
For the first time in the brand’s history, Mountain Dew is introducing a flavored line extension available exclusively in a diet version. Diet Mountain Dew UltraViolet, on store shelves for…
Review: Live Energy Drink
…
Review: NERD The Focus and Energy Beverage
NERD, “The Focus and Energy Beverage”, claims to be the only beverage on the market that contains four focus and memory enhancers along with an energy blend. Created by a…
Review: Guayaki Shot: New Lime Tangerine
Guayaki Yerba Matte has extended their energy shot lineup with a new flavor — Lime Tangerine. It’s a USDA Organic certified shot that’s packaged in a fully wrapped glass bottle.…
Injunction decision reveals Pepsi tactics
A federal judge on Wednesday denied PepsiCo’s request for an injunction against a Powerade advertising campaign from The Coca-Cola Co., both because the campaign had already ceased in May and…
Review: H2Organics Kids
…
Review: Adina Holistics: New Flavors
Adina has added two new flavors to their “Holistics” lineup — Pomegranate Acai and Grape Goji.…
Review: Odwalla Wholly Grain!
It’s a wholly new way to get your whole grains: an island-indulgent fruit smoothie packing 32 grams of natural whole grains into every bottle. Wholly Grain! from Odwalla is a…
PepsiCo Reaches Merger Agreements with Pepsi Bottling Group and PepsiAmericas
PURCHASE, N.Y., SOMERS, N.Y. and MINNEAPOLIS, Minn. (August 4, 2009) — PepsiCo (NYSE: PEP ) today announced that it has entered into definitive merger agreements with The Pepsi Bottling Group,…
Review: Tempt Hemp Milk
…
Review: ALO: New “Allure” Flavor
ALO, which is a line of drinks infused with real chunks of aloe vera pulp, has added a new flavor known as “Allure.” This variety blends their base of aloe…
Review: Odwalla: Light Lemonade
…
Review: Jones Orange Cola
Jones’ latest creative pairing takes two traditional carbonated soft drink flavors, orange and cola, and mashes them together into one. Unlike some of their other unique concoctions, this one is…
PepsiCo replaces Burwick as CMO
PURCHASE, N.Y., July 31 /PRNewswire-FirstCall/ — PepsiCo Americas Beverages (PAB) today announced a succession in marketing leadership. Jill Beraud, who served most recently as global chief marketing officer for PepsiCo,…