Coke Bets on Zero to Save Cola Category
CHICAGO (www.AdAge.com) – Coca-Cola zero isn’t a loser after all – it’s the long-awaited spark to revive the flagging cola business. Internal memo According to an internal company document obtained…
Review: Mojo Energy Drink
The Mojo Energy Drink formula was developed over a two-year period using ingredients custom-designed specifically for this drink. It contains a unique blend of anti-oxidants and fruit juice to effectively…
Review: Syzmo Energy Drink: New Can
Syzmo Organic Energy Drink has a new and improved can design. The second round of packaging for this USDA Organic and agave sweetened energy drink gives this one of a…
Review: Honest Tea: 16.9 oz PET
Honest Tea has tweaked its PET bottle, increasing the size from 15.5 fl ounces up to 16.9 fl ounces. The increase in size has also given the Honest Tea line…
Review: Bravo! Blenders
Blenders’ simply deliciously decadent rich creamy flavor can fool you, because it’s a nutritious and healthy good-for-you breakfast replacement built for your on-the-go lifestyle. They took the natural wholesome goodness…
Coca-Cola’s Santa Claus: Not The Real Thing!
NEW YORK — This month, Coca-Cola celebrates the 75th anniversary of its dubious claim of creating today’s modern-day image of Santa Claus, when it began using illustrations of jolly St.…
Review: Rehab Recovery Supplement
Introducing an entirely new beverage concept: Rehab Recovery Supplement. Developed and marketed by Fuze Beverage, LLC., Rehab is the first beverage to “address recovery appropriately.” Designed for consumers who want…
Review: Sweet Leaf Tea: Half & Half
Sweet Leaf Tea has added a new flavor to its lineup of premium RTD tea: Half & Half. Half & Half is the classic combination of iced tea and lemonade…
Review: Bombilla Gourd
Bombilla & Gourd is all about the merits of mate, which boasts more antioxidants than green tea. Plus, it offers calm energy from caffeine, theobromine and theophylline (the soothing stimulant…
Review: WaterPlus
From the makers of FUZE comes WaterPlus, a USDA Organic line of beverages. It’s available in five flavors that feature state-of-the-art vitamin, antioxidant and electrolytes, plus other vitamins and nutrients…
Review: Damzl Fuel
Damzl Fuel is billed as “The Official Energy Drink for Women” and, as the label states, it’s “Not For Dudes!” Will this urban, tough looking brand actually resonate with women?…
PepsiAmericas Strategically Realigns U.S. Business
PepsiAmericas, Inc. plans to strategically realign its U.S. business to further strengthen its customer focused go-to- market strategy, as previously announced. Beginning Jan. 1, 2007, the company’s domestic business will…
Red Bull Price Increase in Works
Red Bull North America may be on the verge of raising distributor prices on its newest 12 oz. can. The move comes just weeks after the company raised the hackles…
FDA Meeting Discusses Functional Food and Drinks
WASHINGTON — The food industry urged federal regulators Tuesday to allow broader health claims on energy drinks, power bars and other so-called functional foods amid criticisms from consumer groups that…