Skrewball Whiskey Partners with Joey Fatone to “Skrew the Usual” This Horse Racing Season

Skrewball Whiskey, the original peanut butter whiskey, announced today its partnership with Joey Fatone, the multitalented entertainer and member of NSYNC, to “Skrew the Usual” when it comes to celebrating the upcoming horse racing season and the sport’s big race in Kentucky. As someone who consistently stands out in his race day fashion, the brand is joining forces with the singer to create a one-of-a-kind horse race hat while also upending the traditional cocktails and pre-race festivities in Louisville.

At the heart of this collaboration is Fatone’s inspired horse race hat, complete with holders specifically crafted to carry miniature 50ml bottles of Skrewball Whiskey - perfect for race day enthusiasts who wish to keep their favorite whiskey nearby. Fatone will sport this exclusive accessory as he makes special appearances at select events around Louisville, bringing the spirit of the brand alongside his signature charm and energy to the city’s festivities.

And for fans eager to join the fun from their city and match Fatone’s signature race day look, the original peanut butter whiskey brand is hosting an online sweepstakes where lucky contestants have the chance to score their very own Skrewball-inspired horse race hat.

“Partnering with Skrewball to celebrate the start of horse racing season and its biggest event felt like such a natural fit. The brand’s take on ‘Skrewing the Usual’ and having fun aligns perfectly with what I strive for as an entertainer," said Fatone. "As someone who thrives on pushing boundaries and captivating audiences, this collaboration presents an opportunity to inject creativity and excitement into a sport that I love so much.”

To complement the festivities, Skrewball Whiskey is unveiling a selection of race-inspired cocktails, including a PB&G Mule and Peanut Butter Old Fashioned.

“Horse racing is an iconic part of the summer season, and we’re thrilled to be part of it as we partner with the incredibly talented Joey Fatone,” said Skrewball Whiskey co-founder, Steven Yeng. “At Skrewball, we’re always looking for fresh and exciting ways to engage with consumers. Teaming up with Joey allows us to amplify that ethos and bring it to life in dynamic new ways. Together, we bring a fun, fresh perspective to the track, blending tradition with innovation to create memorable experiences for fans everywhere” added co-founder, Brittany Yeng.

To keep up with Joey Fatone’s race season coverage, follow him on Instagram (@realjoeyfatone).

For more information about Skrewball Whiskey, visit www.skrewballwhiskey.com and follow on Facebook and Instagram (@skrewballwhiskey). 

PLEASE ENJOY RESPONSIBLY. SKREWBALL WHISKEY WITH NATURAL FLAVORS. 35% ALC./VOL. ©2024 Skrewball Spirits, LLC, New York, NY

About Skrewball Race Day Hat Sweepstakes

No purchase necessary to enter or win.  Purchasing a product will not improve your chances of winning.  Must be legal resident of the (50) U.S. or D.C., age 21 or older as of date of entry.  Registration begins at 12:00a ET on 4/22/2024 and ends at 11:59p ET on 5/12/2024.  To enter, and for complete official rules including eligibility, prize details, ARV and questions/comments, visit www.SkrewballWhiskey.com/RaceDayHat, and follow the entry instructions.  

Odds of winning based upon total number of eligible entries received.  No alcoholic beverage is part of any prize award.  Void wherever prohibited or restricted by law.  Sponsor: Pernod Ricard USA, 250 Park Avenue, New York, NY  10177.

About Skrewball Peanut Butter Whiskey   
Skrewball Whiskey was founded by Steven Yeng, a Cambodian refugee, and his wife Brittany, a former chemist who became a lawyer. Steven discovered his love of peanut butter shortly after arriving in the United States. Later, he began to integrate the quintessential, American nut butter into a top-selling cocktail at a bustling downtown Ocean Beach (San Diego) bar he ran. Seeing the popularity, Brittany would take Steven’s bestselling shot and help turn it into a shelf-stable whiskey with her chemistry background. Skrewball Peanut Butter Whiskey has won several awards, including the Best Flavored Whiskey award at the New York World Wine and Spirits Competition. The brand rapidly expanded in the US, Canada, and the Caribbean. For more information, visit www.skrewballwhiskey.com.    

About Pernod Ricard USA   

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index.