Free AF Expands Retail Footprint with National Walmart Expansion

Free AF, the non-alcoholic RTD canned cocktail brand, announces a national retail partnership with Walmart, launching in over 800 locations nationwide.

 

The launch brings four of Free AF’s fan-favorite flavors to Walmart stores, including: Apero Spritz, Sparkling Rosé, Cucumber G&T, and Paloma. Available in 8.4 fl oz cans, Free AF’s offering is anchored in classic cocktail flavors providing a sophisticated, delicious, and socially acceptable alternative to alcohol. Free AF’s proprietary ingredient, Afterglow™ is a 100% natural botanical heat extract that mimics the pleasant warmth of drinking alcohol and helps these NA cocktails taste as good as their alcoholic equivalent - a true standout in the beverage category entirely.

Free AF’s full range comprises six delicious variations: Apero Spritz, Cuba Libre, Vodka Spritz, Cucumber G&T, Paloma, and Sparkling Rosé - all of which are low calorie, low in sugar, 100% natural, and gluten-free.  Created in 2020 by Lisa King, the New Zealand-based brand is on a mission to help the sober curious explore a different relationship with alcohol and help normalize the choice of not drinking. 

Since launching in the US in 2023 Free AF has grown distribution 5X, currently available on Amazon and at retailers including Target, BevMo, Safeway, Vons, Pavilions and Sprouts. The Walmart expansion continues a year of momentous growth for Free AF with the brand recently joining Sèchey x Target’s curated zero-proof assortment in Target locations nationwide. Additionally, within one year, Free AF has become the top selling non alcoholic RTD Cocktail at Sprouts as well as the 5th overall best selling RTD Cocktail (inclusive of both NA and alcoholic options) at the retailer. 

Look for Free AF in Walmart stores nationwide and on Walmart.com beginning May 2024. To learn more about Free AF, visit www.af-drinks.com and follow the brand on Instagram @sobercurious_af , Facebook @AF Drinks, and TikTok @afdrinks.