He’s Sneaky Good: Culture Pop Soda Partners With Derrick White on Feel Good Brand Campaign

Cambridge, Mass.-- Culture Pop Soda has launched a campaign with Celtics Point Guard, Derrick White, championing him as both a “Good Guy” and “Sneaky Good”. The campaign video opens with street-style interviews that feature familiar Boston faces such as Celtics Point Guard, Payton Pritchard and his fiancé, content creator, Emma MacDonald (1.58M total followers), content creator, Kevin Cooney (1.55M total followers), his wife, Ashley DeMato-Cooney (190K total followers), and Boston-based fitness instructors, LIT2LIFT.  

The campaign video goes on to show Derrick performing a series of good deeds in a local grocery store, Crosby’s Marketplace. The campaign dubs both White, and Culture Pop Soda as “Refreshing, Gutsy, and Sneaky Good”. Culture Pop is made with real fruit juice, organic herbs & spices, and billions of live probiotics. It’s known for its refreshing, slightly sweet flavor profile, and playful packaging. 

Culture Pop’s Founder and CEO, Tom First, previously co-founded local beverage brand, Nantucket Nectars and started Culture Pop Soda in 2020.

The campaign will also be activated across several New England area grocery stores, where shoppers can enter to win signed Derrick White jerseys via QR code.

The campaign will also be on a billboard at Science Park Station, across 100 Boston MBTA digital boards, on Culture Pop brand channels, and digital ad placements throughout May. 

About Culture Pop Soda

Culture Pop Soda, founded in 2020, is a crafted, carbonated combination of real, organic fruit juice, herbs & spices, and live probiotics. Each of the brand’s eight flavors are based on familiar, fruit favorites, but leave out refined sweeteners, artificial and high intensity sweeteners like stevia, and added sugars found in traditional sodas. Culture Pop is delicious, refreshing and not too sweet.

Culture Pop Soda is vegan, certified non-GMO, gluten-free, plant-based, shelf-stable, and kosher. Each 12 oz can is packed with billions of live probiotics which aid digestive health, which is also proven to impact overall wellness. Culture Pop Soda is sold at local retailers such as Whole Foods Market, Shaws, Star Market, Roche Bros, Stop and Shop, Hannaford, and Wegmans.

Culture Pop is available online in 12 packs on Culture Pop's Website and on Amazon for $32.99 and free shipping.