LOS ANGELES, Calif.-- Paramour proudly announces the launch of its top shelf aperitif collection. The debut will take place at Bar Convent Brooklyn on June 11th, where they will premiere three exclusive flavors of Cara Cara Orange, Lavender-Yuzu and Elderflower. Paramour carefully crafts exceptional distilled aperitifs that are inspired by coastal ingredients and destined to shake up the category.
Paramour is the brainchild of Raquel Tavares, founder of the acclaimed ghee brand Fourth & Heart. The idea for Paramour sparked in the summer of 2022 on a sojourn to study French in Paris, where Raquel fell in love with the romance and mysticism surrounding aperitif culture. “I have a passion for ancient, classic ingredients and love studying their rich history and how they’ve stood the test of time,” says Raquel. “Spirits and the aperitif tradition have a delicious history and after spending a summer in France, I knew I wanted to recreate a new lightened-up version of the classic spritz for a broader community of imbibers seeking less sugar and additives.”
Rooted in the art of botanical infusion, Paramour is the first distilled, light aperitif liqueur with one-of-a-kind flavors that will awaken both the pallet and spirit. Each one is formulated with distinct local botanicals and sourced from fresh vegetables and fruits which creates their compelling and vivid coloring. At only 60 calories per serving and with a 14% ABV, this aperitif is ready to drink over ice or as a signature cocktail ingredient that offers a guilt-free indulgence for discerning consumers. Each aperitif has been delicately perfected to tantalize the taste buds with vibrant flavors and aromatic notes, creating an unparalleled sensory experience.
What sets Paramour apart is its approach to health-conscious enjoyment. Crafted without the use of artificial colors and flavors, no artificial sugar or syrups, zero additives or fillers, this aperitif empowers consumers to savor the moment without compromise. By incorporating a spectrum of traditional botanicals, Paramour is redefining apéro culture with a refreshing twist.
Paramour Varieties
Lavendar-Yuzu Aperitif Liqueur
An exquisite aperitif that harmonizes lively yuzu notes, a gentle caress of lavender and a finely tuned blend of honey which culminates in a tantalizing hint of bitterness towards the finish.
750ML | $39.00
60 calories, 14% ABV, small batch, no artificial colors, flavors, corn syrups, additives or fillers, gluten free and vegan
Cara Cara Aperitif Liqueur
Experience the perfect harmony of natural Cara Cara orange sweetness and the balanced bitterness of gentian root and cinchona. A light, refreshing and perfect concoction.
750ML | $39.99
60 calories, 14% ABV, small batch, no artificial colors, flavors, corn syrups, additives or fillers gluten free and vegan
Elderflower Aperitif Liqueur
Immerse yourself in the delicate essence of elderflower blossoms, featuring pronounced floral notes reminiscent of honeysuckle and pear. The harmonious sweetness is complimented by subtle hints of citrus, resulting in a complex yet well-balanced flavor profile.
750ML | $39.99
60 calories, 14% ABV, small batch, no artificial colors, flavors, corn syrups, additives or fillers, gluten free and vegan
Paramour will be available for pre-sale on May 15th to those 21 years of age or older on TheHouseofParamour.com, and can be found now served up in a spritz and cocktails at Zero Bond, Fouquet’s and Sartiano’s.
About Paramour
Paramour Apéritif-Liqueurs, a playful deviant from your everyday aperitif, serves up a line of low-calorie, low-alcohol, distilled spirits. Crafted with pure botanicals and free from artificial colors or flavors, Paramour is a fresh and contemporary apéritif option aiming to ignite transparency within the artisan spirit community.
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