Hella Cocktail Co. Unveils Hella Margaritas: The Ultimate Ready-to-Drink Margarita Just In Time For Summer

NEW YORK, N.Y.-- Hella Cocktail Co., the brand known for craft cocktail bitters and premium cocktail mixers, is proud to announce its entry into the alcoholic ready-to-drink (RTD) market with the launch of Hella Margaritas, the perfect blend of botanically-inspired taste and bar-quality cocktail convenience. 

Dedicated to authentic flavor and quality, Hella Margaritas aims to redefine expectations with a canned margarita that's anything but ordinary, featuring the brand's signature touch - the addition of craft cocktail bitters. Incorporating Hella Bitters into their Margaritas elevates the drinking experience to new heights, offering a richer, more complex, and utterly delightful flavor profile in each sip. Hella Margaritas are now available online in three refreshing flavors: 

• Hella Classic Lime Margarita, not-too-sweet & perfectly balanced with Hella’s Orange Bitters
• Hella Pineapple Margarita, featuring tropical vibes & subtle notes of Hella’s Aromatic Bitters
• Hella Habanero Margarita, enhanced by a smoky & spicy heat with Hella's Smoked Chili Bitters

Each 12 FL ounce can is a crafted blend containing 5.9% ABV, with additive-free blanco tequila, sparkling water, lime juice, organic agave syrup, Hella Bitters and other naturally derived flavors. Additionally, Hella Margaritas contain only 6 grams of sugar. Committed to quality and transparency, Hella assures consumers that its canned margaritas contain no artificial ingredients and are naturally gluten-free, which sets them apart from other canned alcoholic drinks on the market.

“There’s been a historic uptick and rising popularity for RTD cocktails and tequila-based cocktails, and this has led to the most exciting era of beverage innovation I’ve seen in my 12 years in the industry,” said Eddie Simeón, Co-Founder of Hella Cocktail Co.

Additionally, Hella Margaritas recently captivated judges in the The Tasting Alliance’s 2024 San Francisco Ready to Drink Competition, an esteemed competition for the best in wine, beer, and spirits. All three Hella Margaritas won top medals with both Hella Pineapple and Hella Habanero winning Gold Medals, and Hella Classic securing the Silver Medal. These accolades stand as a testament to Hella Cocktail Co.'s dedication to excellence and innovation in the RTD beverage market!

“We’ve seen the RTD market flooded with options that compromise on flavor and quality, and as a brand focused on real ingredients and great tasting products, we wanted to make our mark in the alcohol industry too,” said Eddie Simeón, Co-Founder of Hella Cocktail Co. “No other brand out there is taking a flavor-forward approach like we are, and in our 100% unbiased opinion — we have the best tasting Margaritas, hands down.”

By introducing Hella Margaritas, Hella Cocktail Co. asserts that their Margaritas’ low ABV, clean label and superior taste will differentiate the brand as a premium choice against competitors. Whether drinkers are seeking an elevated cocktail option or an alternative to beer, seltzers, or other mass-produced canned cocktails, Hella Margaritas are poised to deliver refreshing satisfaction this summer and beyond. 

Customers can now find Hella Margaritas online, available in a convenient 12-pack (3 cases of 4, 12oz cans) at $60.00, including free shipping. 

About Hella Cocktail Co.

Hella Cocktail Co. was established in 2011 by three curious friends, Jomaree Pinkard, Eddie Simeon, and Tobin Ludwig, who share a love of gathering, celebration, sharing knowledge, and of course, craft cocktailing. Hella is a brand that makes botanically-inspired mixers and bar-quality beverages with all real ingredients and no fake stuff, ever. At Hella, we believe that when a celebration lacks options across the spectrum of modern imbibing, people may feel unable to show up authentically. Hella's purpose during any occasion is to offer an elevated choice for all, always — so that all feel comfortable and confident when raising their glass. Hella is proudly minority-owned and community grown.