Bundaberg Brewed Drinks Adds a Premium Sparkling Lemonade to US Product Lineup

Bundaberg, Australia (May 14, 2024) – Australia’s favorite craft soda brand is set to treat Americans to a premium sparkling lemonade that is slowly brewed over three days.

Bundaberg Brewed Drinks, which has been brewing craft soda since 1968, will launch Bundaberg Brewed Sparkling Lemonade into the broader US market following a successful trial in a warehouse club channel.

Unlike standard carbonated soda, Bundaberg’s premium beverages are made using time-honored brewing processes and feature real ingredients, including Australian Eureka lemons and cane sugar.

The Australian-brewed soda brand has found a unique place in the carbonated soft drink (CSD) category, with consumers continuing to prove that great taste and quality ingredients are key when selecting a premium beverage like craft sodas.

Research conducted in 2023 indicates the primary driver for the purchase of craft sodas (48 percent of US consumers) is superior taste¹.

To support the brand’s continued expansion in the US, Christie Koerner has been appointed as Head of Sales – North America for Bundaberg Brewed Drinks. Koerner joins the company after a lengthy career in the beverage sector, having led teams in category management and sales and successfully launching brands across retail, on-premise, and e-commerce channels. The highly experienced executive is thrilled to have joined a team that sells an authentically craft-brewed soda “unlike anything else in the market.”

“We know that once people taste any of our products, they fall in love with our entire line of brews and introducing Bundaberg Brewed Sparkling Lemonade to the US will undoubtedly draw more people to the brand,” said Koerner, who has almost 20 years’ experience in the beverage industry.

“As a premium soda, the flavor cannot be compared and that stems from our dedication to creating a product in a much more complex way than other brands. Our Bundaberg Brewed Sparkling Lemonade is brewed over three days to develop a genuinely real, well balanced, richer flavor that stands head and shoulders above others.”

“People who drink Bundaberg love the brand and our goal is to take that love and loyalty and share it across the country.”

Koerner said the club channel trial inspired extremely positive word of mouth, with the craft lemonade becoming available on Amazon, select Costco stores, Albertsons, and Safeway across the West Coast before launching in Mexico later this year.

“Already able to claim the number one Ginger Beer brand position on the West Coast, research found that 89% of US consumers found our Bundaberg Brewed Sparkling Lemonade appealing,” Koerner added.

Bundaberg Brewed Sparkling Lemonade will be sold in four packs of the brewer’s iconic 12.7 fluid ounce glass stubby bottle with traditional ring pull rip-cap.

Family owned for four generations, Bundaberg Brewed Drinks has been treating the world to Ginger Beer and other premium non-alcoholic beverages for more than 55 years. Based in Australia, in the small Queensland town of Bundaberg, the company prides itself on using real ingredients and traditional brewing processes to ensure the best taste for their loyal consumers.  

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184.51° Research, USA, 2023

About Bundaberg Brewed Drinks

Bundaberg Brewed Drinks is an Australian family-owned company known for its premium drinks, including Ginger Beer and other non-alcoholic beverages. For four generations, they’ve kept tradition at heart, brewing to traditional recipes, using time-honored brewing methods, and the best quality ingredients. Guided by the rule, “If it’s worth brewing; it’s worth brewing well,” Bundaberg craft-brews their drinks for up to seven days to capture the refreshing taste of real ingredients inside every bottle.

Bundaberg Brewed Drinks was awarded the title of Queensland Exporter of the Year at the 2022 Premier of Queensland’s Export Awards. Prior to this, the iconic brewers were rated Australia’s #1 Soft Drink in the 2022 Canstar Blue Most Satisfied Customer Awards.

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