Postgame Beverages Introduces an Innovative Line of Spiked Electrolyte Canned Beverages

Washington, D.C. – May 14, 2024 – Postgame Beverages, a pioneering company and brainchild of esteemed fitness professional Kam Khoshneviss and co-founders David Magida (owner of DC’s top rated Elevate Interval Fitness) and Carmen Sturniolo (owner of Ambitious Athletics, America’s favorite fitness facility by Yelp and Entrepreneur), is proud to announce the launch of its groundbreaking product line of spiked electrolyte seltzers. With a focus on mindful, health-conscious consumers, Postgame Beverages offers a unique and refreshing option that stands out in a market with a scarcity of similar products.

The launch of Postgame comes at a time when consumers are increasingly seeking healthier alternatives to traditional alcoholic beverages. According to market research, there is a growing demand for low-abv, low-calorie, low-sugar alcoholic beverages, especially among health-conscious millennials and fitness enthusiasts. On the non-alcoholic side, education around electrolytes is at an all-time high, with consumer demand for hydration supplements soaring.

“This isn’t rocket science,” says Kam Khoshneviss, Founder of Postgame Beverages, “We just blended electrolytes into a can of hard seltzer and made it taste really good.”

Postgame’s four debut cans, each coming in at 4.4-percent ABV and 100 calories, include cucumber mint, grapefruit ginger, mango pineapple, and strawberry basil. Each flavor promises to pair well with everything from outdoor festivals and beach days to activities like volleyball, pickleball, and more.

"We identified a significant gap in the market for alcoholic beverages that aim to strike a balance between responsible drinking and living a health-conscious lifestyle.” said Khoshneviss "With Postgame, we're all about giving you refreshment and vibes today while simultaneously keeping an eye on tomorrow.”

Postgame Beverages’ unique blend of electrolytes and alcohol brewed from pure cane sugar are what set it apart from the other drinks on the shelves. Each colorful can contains just 1 gram of sugar, 100 calories, and 400mg electrolytes, making it the ideal option for consumers looking for a better-tasting, guilt-free alternative. In addition to debuting its innovative product line, Postgame Beverages will also soon be unveiling its brand-new website, providing consumers with a seamless online shopping experience available nationwide and access to exclusive content and promotions. The new product line of Postgame Spiked Electrolytes is now available for purchase at select retailers and bars in Washington, D.C.

Postgame Beverages is committed to quality, transparency, and customer satisfaction. Each Postgame can is made with premium ingredients and undergoes rigorous testing to ensure the highest standards of safety and excellence.

For more information about Postgame Beverages and its innovative product line, visit drinkPostgame {dot} com or follow @PostgameBeverages on social media.

About Postgame Beverages:

Postgame Beverages is a Washington, D.C.-based company founded by leading fitness professionals with a mission to strike a balance between responsible alcohol consumption and living a health-conscious lifestyle. Through the introduction of their flagship product, the spiked electrolyte seltzer (hard seltzer infused with electrolytes), Postgame is dedicated to those who want to avoid the blacking out part of the night, and instead, have a clear tomorrow. Championing the idea that you can be the life of the party and still embrace a lifestyle that prioritizes wellness.