Matthew and Camila McConaughey's New Pantalones Organic Tequila Campaign Photo Shows the Couple Playing Croquet... Pantsless

Earlier this month, Matthew & Camila unveiled their 2024 marketing campaign with an iconic picture of the two playing pickleball…without pants.

 

 

Pantalones Organic Tequila was crafted to remind people that above all, enjoying tequila is meant to be fun. A certain snootiness has crept into the category, and the two co-founders want to remind people to let loose and not take it too seriously. The “Official Tequila Of” campaign takes a literal 'bottoms up' approach to various scenarios. The ads feature the co-founders, but very noticeably do not feature pants. As an award-winning tequila named for 'Pants', the brand stated almost all of their 2024 work will be pants-free.