Earlier this month, Matthew & Camila unveiled their 2024 marketing campaign with an iconic picture of the two playing pickleball…without pants.
TODAY, the two are unveiling another pants-less photo playing another one of their favorite summer-time sports, Croquet.
Pantalones Organic Tequila was crafted to remind people that above all, enjoying tequila is meant to be fun. A certain snootiness has crept into the category, and the two co-founders want to remind people to let loose and not take it too seriously. The “Official Tequila Of” campaign takes a literal 'bottoms up' approach to various scenarios. The ads feature the co-founders, but very noticeably do not feature pants. As an award-winning tequila named for 'Pants', the brand stated almost all of their 2024 work will be pants-free.
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