• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Better Than Alcohol: Ceybon AF's New Non-Alcoholic Adaptogenic Aperitifs Bring Fungi and Plant Wisdom To Your Next Social and Bar Menu

info_outline PRESS RELEASE posted by Ceybon AF

May. 22, 2024 at 7:42 am

X LinkedIn Reddit Facebook Email
Report Press Release
Non-Alcoholic Beverages
  • image-01

  • Ceybon Chill AF, Happy AF, and Bright AF use non-psychedelic reishi mushrooms and indigenous bitter botanicals that taste and feel better than alcohol. 
  • Created by a master herbalist and Doctor of Chinese medicine, Ceybon AF delivers a gentle plant buzz, mental clarity, and digestive support with each sip. 
  • Several San Francisco Hotels and the Moscone Convention Center are adding Ceybon AF to their wellness-inspired happy hour menus.

San Francisco, California, May 22, 2024, Ceybon AF, a women-owned premium, non-alcoholic wellness lifestyle company, is on a mission to put our wellness at the center of happy hour with the launch of Ceybon Chill AF, Happy AF and Bright AF. These mushroom-infused adaptogenic, non-alcoholic aperitifs are crafted by Dr. Giulietta Octavio, DACM, to taste better than alcohol, give a gentle plant buzz and are good for us and the planet. San Francisco's luxury hotels like the 1 Hotel San Francisco, Hotel Emblem, private social clubs like SHACK15 and the Moscone Convention Center have added Ceybon AF to their wellness cocktail menus. It has recently partnered with Revel Wines, the California-based biodynamic distributor, as its exclusive non-alcoholic aperitif offering. 

Made in a local third-generation Napa winery free of pesticides, each aperitif celebrates the Napa terroir. An artisanal blend of wildcrafted functional reishi mushrooms, damiana, which creates the euphoric feeling, chaparral bush, and other botanicals, create the mouth burn, viscosity, and bitterness associated with a great-tasting cocktail. The aperitifs are gluten-free, have only 25 calories per serving, and have 6g of sugar from low-glycemic agave syrup, minimizing the impact on blood sugar levels for sensitive individuals and diabetics.  

"Ceybon AF is on a mission to flip the script on how we drink and socialize, "says Dr. Giulietta Octavio, founder of Ceybon AF and integrative Chinese medicine doctor, entheogenic clinical herbalist and plant-based product developer. "We deserve to have great-tasting non-alcoholic cocktails that make us feel relaxed and help us transition into a more playful social state.  Our aperitif addresses all the reasons you want to drink alcohol but in a healthier and more sustainable way. We are thrilled to give health-conscious consumers and the restaurant and hotel industry a great tasting aperitif alternative."

"Ceybon AF aperitifs are the perfect drink to serve at your next happy hour," said Susana Muñoz, SMZ Consulting. Moscone Convention Center." Guests love having an alternative that elevates their event experience. Dr. Giulietta Octavio's knowledge of organic, plant-based, alcohol-free alternatives is vast, and her passion is unparalleled. "

Ceybon AF's new collection of aperitifs uses non-psychedelic mushrooms and adaptogenic botanicals to help individuals experience clarity and calmness, bridging the gap between the drinks we celebrate with and health-conscious choices. 

  • Ceybon Bright AF is a Moscow mule-inspired beverage. Its blend of wild-crafted adaptogens, nervines, and nootropics, including reishi, cinchona, ginger, and lemon, creates a crisp, light, and spicy drink that leaves you energized, clear, and focused. 
  • Ceybon Happy AF has an intense and smoky mezcal-inspired flavor. It is made with wildcrafted, sustainably cultivated chaparral and white sage extracts and blended with mushrooms, adaptogens, nervines, and nootropics to lift your mood. 
  • Ceybon Chill AF is the perfect after-work wellness cocktail without the headaches. Sustainably sourced cucumber, mint, juniper, mushrooms, adaptogens, nervines, and nootropics are combined to refresh, hydrate, and help you find your inner calm. 

Ceybon AF cocktails are served chilled, neat, or spritzed over ice in a 3-5 oz. pour with your choice of garnish in either a rocks or wine glass. They are best enjoyed before a meal to stimulate the appetite. Ceybon AF aperitifs are perfect for the regular wine drinker on a school night, for someone who doesn't drink or for someone who wants a wellness drink that actually tastes like a real cocktail. It is also a great addition to the non-alcoholic cocktail menu of restaurants, bars and hotels. 

Sustainably made, using eco-conscious packaging, Ceybon AF is shelf-stable for 18 months and is sold at restaurants, bars, luxury hotels, and specialty grocers in California, Florida, Hawaii and Massachusetts. It retails for $39.99 and is also available for purchase at ceybon.com. Ceybon AF will participate in the following events and shows: Spring and Summer at SFMOMA, Space Four One Nine, SHACK15, The Battery SF, the Santa Cruz Mountain Mushroom Festival and the NYC Summer Fancy Food Show, June 23-25, booth #4609A.

-30-

About Ceybon AF 

Ceybon AF is a woman-owned premium, non-alcoholic wellness lifestyle company. Its sustainably sourced, mushroom-infused wellness aperitifs are skillfully crafted by local master herbalist Dr. Giulietta Octavio. Each aperitif uses the Napa terroir to create an artisanal blend of organic, wildcrafted mushrooms and locally grown adaptogenic botanicals that deliver a gentle plant buzz and promote mental clarity and physical well-being in every sip. Ceybon AF retails for $39.99 and is sold at restaurants, bars, luxury hotels, and specialty grocers in California, Florida, Hawaii and Massachusetts. It is also available for purchase at ceybon.com. 

Contact Information:

Natasha Compton

BeCurious PR 

902-499-4095


Ceybon AF
Dr. Giulietta Octavio, DACM
415-531-8555


For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Dora’s Naturals Adds Philly Distribution

Dora’s Naturals Adds Philly Distribution

Taste Radio: Expo West Is Pricey. Here’s How To Make It Pay Off.

Taste Radio: Expo West Is Pricey. Here’s How To Make It Pay Off.

New York Liquor Stores Could Get Cannabis Drinks Under New Bill

New York Liquor Stores Could Get Cannabis Drinks Under New Bill

SPONSORED POST
Complete Water Solutions: Reliable Water Treatment Services Built on Experience

Complete Water Solutions: Reliable Water Treatment Services Built on Experience

Marketplace

Bulk Tequila - Private Label Tequila

Bulk Tequila - Private Label Tequila

View All|Post a Listing

Featured Jobs

Taproom Manager - Hi-Wire Brewing

Taproom Manager - Hi-Wire Brewing

Craft Beverage Sales Representative - TDG Beverage Sales & Consulting

Craft Beverage Sales Representative - TDG Bever...

Bartender - Eureka Heights Brewing Company

Bartender - Eureka Heights Brewing Company

Social Media Manager - Good Boy Vodka

Social Media Manager - Good Boy Vodka

Brewer - Aloha Beer Co.

Brewer - Aloha Beer Co.

Canning Operations Technician - Brooklyn Cannery

Canning Operations Technician - Brooklyn Cannery

View All Jobs|Post a Job

More News

New Products: Sparkling Sips from Topo Chico, Sanpellergino

New Products: Sparkling Sips from Topo Chico, Sanpellergino

North Dakota Retailers Sue PepsiCo, Walmart in Price Fixing Fallout

North Dakota Retailers Sue PepsiCo, Walmart in Price Fixing Fallout

Non-Alc Spirit Kava Haven Targets Mainstream Drinking Rituals

Non-Alc Spirit Kava Haven Targets Mainstream Drinking Rituals

Halfday Hit with Class Action Over Gut Health Claims

Halfday Hit with Class Action Over Gut Health Claims

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Eastern NC Area Manager - Hi-Wire Brewing - Hi-Wire Brewing
  • Regional Account Manager- Northeast - D&V International - D&V International
  • Regional Account Manager- CA - D&V International - D&V International
  • Packaging Lead (second shift) - The Hopewell Brewing Company - The Hopewell Brewing Company
  • Associate Cider/Wine Maker - Jersey Cider Works - Jersey Cider Works
  • Quality Assurance Intern - pFriem Family Brewers - pFriem Family Brewers
  • Brewing Intern - pFriem Family Brewers - pFriem Family Brewers
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Dora’s Naturals Adds Philly Distribution
  2. Taste Radio: Expo West Is Pricey. Here’s How To Make It Pay Off.
  3. New York Liquor Stores Could Get Cannabis Drinks Under New Bill
  4. New Products: Sparkling Sips from Topo Chico, Sanpellergino
  5. North Dakota Retailers Sue PepsiCo, Walmart in Price Fixing Fallout
  6. Non-Alc Spirit Kava Haven Targets Mainstream Drinking Rituals
  7. Halfday Hit with Class Action Over Gut Health Claims
  1. Rosaluna Spotlights Award-Winning Mezcal Through 2026 Margarita Competition
  2. Wild Orchard to Debut First Regenerative Organic Certified Tea Energy Shot at Expo West in Anaheim, CA
  3. Glenfiddich Unveils Bold New Look for a New Generation - Debuting in Time for Father's Day
  4. Demi Lovato and Caliwater Debut New Blood Orange — A Bright, Bold Take on Better Hydration
  5. Elmhurst 1925 Expands Its Made-For-Coffee Portfolio with Three Barista-Edition Plant Milks and Creamers
  6. Death Wish Coffee Co. Charges Into Natural Products Expo West 2026 With the Debut of Power Surge and Caramel Cold Brew Latte
  7. Maple3 Launches 16.9 oz Pure Maple Water at Meijer, Expands Presence Ahead of Expo West 2026
  1. NIQ: Spirits, Wine Cocktails Buck C-Store Declines
  2. Breakthru Beverage Cuts 500 Jobs Amid Industry Shakeup
  3. Surfside Adds New Flavors, Golf ‘Aesthetic’
  4. Bardstown Bourbon Hit With Whistleblower Discrimination Lawsuit
  5. Bad Bunny Effect? Spirits Surge at Total Wine During Super Bowl Weekend
  6. Jack & Coke Doubles Down on Convenience with Larger Cans
  7. RNDC Layoffs Continue Following Major Supplier Losses
  1. Supreme Court Tariff Ruling: BA & Trade Groups Respond; Trump Threatens Additional Tariffs
  2. New York Liquor Stores Could Get Cannabis Drinks Under New Bill
  3. Legislative Roundup: Proposed Tax Changes in Hawaii, Sunday Sales in Mississippi and More
  4. Bernstein: Health & Wellness’ ‘Fever Pitch for Alcohol’ Starting to Break
  5. NIQ: Spirits, RTDs Gain in C-Stores as Beer Sales Slide 3%
  6. Brewers Association 2025 Annual Report: Revenue -24.6%, Expenses -22.4%
  7. Molson Coors FY25 Shipments -8.6%, Depletions -5.4%; Launches Horizon 2030 Biz Plan
View All|Submit News

Promoted PR Posts

Banagua Emerges as One of the Fastest-Growing New Beverage Brands, Surpassing 2,000 Retail Doors in Under Six Months

Banagua Emerges as One of the Fastest-Growing New Beverage Brands, Surpassing 2,000 Retail Doors in Under Six Months

Brause Introduces New Look for 2026

Brause Introduces New Look for 2026

Introducing Drink Happy Thoughts: A Functional Beverage Brand Evolving to Spread Daily Happiness

Introducing Drink Happy Thoughts: A Functional Beverage Brand Evolving to Spread Daily Happiness

Wip Appoints Joe Wichser as Senior Vice President of Sales to Accelerate National Expansion

Wip Appoints Joe Wichser as Senior Vice President of Sales to Accelerate National Expansion

Promolytics Launches to Help Beverage & CPG Brands Turn Promotions Into Measurable First-Party Data

Promolytics Launches to Help Beverage & CPG Brands Turn Promotions Into Measurable First-Party Data

Flair Bartending Book Launch

Flair Bartending Book Launch

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
© 1996 – 2025 BevNET.com® Terms of Use Privacy Policy
Back
03/11: Introducing...Nombase! 03/13: Expo West Roundup: Standout Products & Trends from Key Decision Makers 03/20: Growing at Retail: What Does Smart Growth Look Like? 03/27: Smart Demos, Steady Growth. A Cost-Effective Strategy for Retail.
View Community Call Calendar
An error has occurred. This application may no longer respond until reloaded. Reload 🗙