Sugarlands Announces Expansion of Award-Winning Roaming Man Whiskey Brand

GATLINBURG, Tenn.-- Sugarlands Distilling Company announced a strategic, multi-tiered expansion of its Roaming Man Tennessee Straight Rye Whiskey. The award-winning pot distilled whiskey will now be available in 750ml bottles and distributed in five states – Tennessee, Florida, Indiana, Louisiana and Wisconsin.  

First released in Spring 2017, Roaming Man has only been available in limited-release, small batches and sold in 375ml bottles. The brand quickly developed a strong following from whiskey enthusiasts and a stellar reputation among the distilling industry. Roaming Man has won over 40 awards, including Best Whiskey in the 2019 America Craft Spirits Association Awards and two Double Gold Medals at the esteemed San Francisco World Spirits Competition (2021 and 2023). While Roaming Man will remain heavily allocated due to Sugarlands’ intentionality in producing the spirit, the move to larger bottles and increased distribution marks a significant milestone for the brand as it strives to meet demand and reach new consumers.   

"When we decided to age our rye whiskey, we believed in its potential, but the awards and recognition we've received since launching Roaming Man exceeded our expectations,” said Sugarlands President and Founder Ned Vickers. "We're deeply honored by our fans' loyalty and support throughout our journey. As we expand our distribution to 750ml bottles, we're excited for what's ahead, and committed to maintaining the quality, transparency and craftsmanship that have always defined Roaming Man." 

Sugarlands has been meticulous about the process of creating Roaming Man since its inception. Master Distiller Greg Eidam and his team craft Roaming Man from a low-rye mash bill using locally sourced, premium Tennessee rye, white corn and malted barley. The ingredients are distilled in a copper pot still, a labor-intensive process rarely used in America. Sugarlands’ production facility is home to the largest copper pot still in the United States.  

New Roaming Man 750ml bottles will be available at Sugarlands Gatlinburg distillery beginning this Friday, May 24, and soon at select retailers, bars and restaurants throughout Tennessee, Florida, Indiana, Louisiana and Wisconsin. In the coming weeks there will be a limited allocation available for sale online (limited to select states). Be the first to know when Roaming Man is on-sale and about new edition releases, by signing up for the Roaming Man Whiskey Club at roamingmanwhiskey.com.  

About Roaming Man

Roaming Man Tennessee Straight Rye Whiskey is a cask-strength whiskey distilled and bottled by Sugarlands Distilling Company. Crafted from a low-rye mash bill with locally sourced, premium Tennessee rye, white corn and malted barley, Roaming Man is distilled in a copper pot still, a labor-intensive process rarely used in America.  

Since launching in 2017, Roaming Man has won multiple prestigious spirits awards, including Best Whiskey in the 2019 American Craft Spirits Association Awards and two Double Gold Medals at the esteemed San Francisco World Spirits Competition (2021 and 2023).   

In addition to Roaming Man, Sugarlands Distilling Co. is a house of brands consisting of Suagarlands Shine, Sugarlands Sippin’ Cream, as well as High Rock Vodka in collaboration with Dale Earnhardt Jr. and his wife, Amy Earnhardt.  

Sugarlands' downtown Gatlinburg distillery welcomes more than one million guests each year. The distillery was voted the top craft spirits distillery tasting room in America by USA TODAY 10Best and is rated as TripAdvisor's number one thing to do in Gatlinburg and the world's top-rated distillery experience. 

For more information, please visit sugarlands.com and follow Sugarlands on Facebook and Instagram @RoamingManWhiskey.