London-Based Spirits Brand, Quarter Proof, Set to Launch in the US With 2 New Spirits

UK-based spirits brand Quarter Proof, known for their London Dry gin, is set to create a new category of consumption with the launch of two new spirits in the U.S. market on June 18th.

Founded in 2020 by friends Rohan and Fabian, Quarter Proof is the first ‘quarter’ spirits brand aiming to deliver the taste and experience of any full-strength brand with a quarter of the alcohol content. As society’s relationship with alcohol has evolved in the last few years, the duo was looking for a lighter alternative to their favorite drinks, and they got to work on creating the antidote to ‘all-or-nothing’ drinking. Quarter Proof’s mission is to re-engineer traditional spirits for modern drinkers. Using fractionation, an industry-defining technology to create a distilling process, the team uses centrifugal force to reduce the alcohol while concentrating on the flavor profile. 

• Blanco Agave Spirit (15% ABV)
• Made with 100% Agave 
• Imported from Jalisco, Mexico to deliver maximum flavor. Innovated reengineered distillation techniques created it in the UK, a world first. 
• Vodka Spirit (15% ABV)
• Made with three-grain vodka
• Using the finest grain in the UK, this is distilled and blended several times to provide a clean and refreshing taste.

Quarter Proof, a B-Corp Certified company, will be available to purchase DTC at quarterproof.com. Quarter Proof is available in UK-based Whole Foods, Soho House, and various luxury hotels.