Just in time for summer style, The Kraken Rum is unleashing the beast from his underwater lair to launch a brand new artists collaboration series, “Artists of the Abyss!”
The first artist in this series is Oliver Barrett, an award-winning illustrator and art director. Known for his work across film, gaming, and more, Barrett’s exclusive design in collaboration with the iconic rum brand is available on The Kraken Rum’s website beginning June 5. The line includes t-shirts ($28.99) and crew necks ($35.99) while supplies last.
"I’m excited to collaborate with The Kraken Rum as one of its Artists of the Abyss collection designers,” said Barrett. “Whenever I hear 'we're open to whatever you have in mind,' there's always an instinct to hold back, but not with The Kraken Rum. It's rare to get to pitch something like an undead wizard summoning a giant, primordial Kraken and have it fit perfectly with a brand's aesthetic.”
Timed to World Ocean Day, a portion of the proceeds from the sale of Barrett’s merch will go to PangeaSeed Foundation, a nonprofit organization acting at the intersection of culture and environmentalism to further the conservation of our oceans.
About The Kraken Rum
AS IT IS TOLD, The Kraken Rum is an imported rum from the Caribbean blended with secret spices. Named for the sea beast of myth and legend, The Kraken Rum is bold, rich, and smooth. The Kraken Rum portfolio includes The Kraken Black Spiced Rum, made from unique Caribbean black spiced rum with a lingering spicy finish and The Kraken Gold Spiced Rum with a toasted oak and vanilla finish that’s smooth and tasteful. AS THEY SAY, “To not respect the power of the Kraken is to not respect the sea.” So, drink with respect.
About Oliver Barrett
Primarily working in illustration and art direction with film studios, directors, marketing agencies, sports brands, game developers, publishers and musicians on the occasional concert poster, Oliver Barrett is a multi-time Clio-award winning artist and designer residing in Austin, Texas. He spent nearly a decade as a graphic designer before forging his own path as an artist.
About PangeaSeed Foundation
PangeaSeed Foundation is an internationally engaged nonprofit organization acting at the intersection of culture and environmentalism to inspire ocean stewardship through science, education, and ARTivism (S.E.A.).
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