Newcomer Música Tequila Receives top honors for its flavor and unique bottle design

For Immediate Release

June 10, 2024

Newcomer Música Tequila Receives top honors for its flavor and unique bottle design

Additive-Free Craft Distilled Spirits blends traditional tequila-making with contemporary tastes

Detroit, MI and Ft. Myers, FL. —Music Spirits LLC, which blends premium spirits with customer’s love of music, has received top honors since launching Música Tequila last month in the founders’ home states of Michigan and Florida. The additive-free tequila has been honored with numerous awards for its taste and distinctive bottle design inspired by music in prominent industry blind competitions.

Music Spirits set out to skillfully blend traditional tequila-making techniques with contemporary tastes to craft Música Tequila, a premium spirit that honors its heritage while appealing to modern palates.

“We believe people will love Música Tequila for its agave character and smoothness, finding it approachable, authentic and elegant,” said Geri Andrews, co-founder/co-owner of Music Spirits. “Whether drinking Música Tequila neat or mixed in a cocktail, Música is perfect for both those just starting their tequila journey and those aficionados looking to add a new tequila to their collection.”

With a firm belief in the unifying power of music, Music Spirits has woven this mission into every bottle, including supporting Save the Music Foundation and local musicians.  Música Tequila’s distinctive bottle is inspired by music. From the treble clef front to unique surfaces curving from each side to the front and back with the bass clef. The bottle features signature 5 staff lines running up its length, inspired by the ends of the agave plant.

Mirroring its music values, Music Spirits view tequila as a balance of science and art and is committed to producing top quality craft distilled tequila that is authentic and natural without any additives. 

“To dilute our exceptional 100% blue agave tequila with anything other than its main ingredients would interfere with what we set out to do,” said Music Spirits Co-founder/co-owner Chris Andrews. “The process to craft Música Tequila includes open fermentation, sometimes referred to as wild fermentation. We do not add thrown yeast to our fermentation process, adding to our agave forward flavor.”

Since launching in May 2024, Music Spirits is proud to announce  that Música Tequila has received 22 awards in prestigious international and national industry blind competitions. 

Additional top industry honors include:

· Platinum Medal – Design, 2024 Sip Awards

· Innovation Award – Design, 2024 Sip Awards

· Double Gold Medal – Reposado, 2024 Sip Awards

· Gold Medal – Blanco (95), 2024 New York International Spirits Competition

· Gold Medal – Blanco, 2024 Denver International spirits competition

· Gold Medal – Blanco (90), 2024 Tequila and Spirits Magazine competition

· Gold Medal – Añejo (92), 2024 Tequila and Spirits Magazine competition

· Gold Medal – Añejo, 2024 Sip Awards

· Gold Medal – Design, 2024 Denver International spirits competition

· Gold Medal – Design, 2024 American Distilling Institute (ADI) International competition

The Music behind Música Tequila

Chris Andrews stressed that the heart and soul of Música Tequila is around high-quality tequila but it is also around each person’s unique love of music. “Each person has a story on how someone in their lives or their families has a connection to music. We love hearing those stories as we go around, talking to people and customers.”

Música Tequila supports  Save the Music Foundation, a non-profit organization that has supported equitable access to music education for children for over 25 years, along with sponsoring local musicians at live clubs, bars, festivals, and events.

About Música Tequila

Música Tequila, exclusively from 100% blue agave tequila sourced from the esteemed Los Altos El Valle (lowlands), nestled in the mineral-rich volcanic soil known as tierra negra. The additive-free tequila imparts a harmonious blend of herbal, earthy, peppery, floral, and citrusy notes to Música Tequila’s agave. Through the meticulous care and nurturing with our partners at NOM1598 IBEV Casa Tequilera in Amatitán, Jalisco Mexico, Música Tequila, harnesses these natural elements to create an extraordinary, flavorful tequila that encapsulates the very essence of Mexico's diverse and fertile terroir.

Música Tequila has chosen an experienced partner in the heart of Jalisco, in the town of Amatitán, NOM 1598 IBEV Casa Tequilera. They combine artisanal traditions and the highest quality standards. The team at IBEV Casa Tequilera has offered tequilas and blue agave spirits made with passion, authenticity, and innovation since 1965.

Its artistry and vision is driven by Maestro Tequilero Hugo Yerenas Domínguez, the son of legendary Maestro Tequilero Don Luis Yerenas. Hugo has had a romance with tequila making for more than 50 years. But the history does not stop there; the agave fields that supply IBEV Casa Tequilera are a Union de Ejidos (farms) that raise the highest quality blue Agaves in the Jalisco Los Valles.

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Media Contact: Donna Hondorp, DHCommunications, LLC