Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Cambio Tequila Explores the Possibilities of Barrel Finishing

PRESS RELEASE posted by Cambio Tequila

Jun. 17, 2024 at 11:21 am

XLinkedInRedditFacebookEmail
Report Press Release
tequilaadditive freeblancoreposadocambiobarrel finishingjohn des rosiers
Spirits Companies
  • image-01

Chicago, IL – Cambio Tequila, a new brand which explores the possibilities of barrel finishing respective to flavor and character more than any other tequila, officially launched in the U.S., with its inaugural Blanco and Reposado expressions.

Founder and CEO Chef John des Rosiers, a 30-year veteran of the world’s finest kitchens and bars, believed that there was a missed opportunity in the tequila category. A classically trained Chef, John began working at some of the Midwest’s best restaurants – before opening several of his own unique concepts – and was fortunate to be part of a team that built and managed a 1,500-bottle wine list, which drove his interest in all types of spirits along with a desire to create a tequila brand. John’s Somm’s palate combined with his natural creativity allowed him to bring a completely different viewpoint to the spirit and how it’s aged in unique finishing barrels. With the belief that tequila is the only spirit in the world that retains a sense of place (terroir) through its entire process, he created Cambio with deep respect for tequila’s traditions, while finding opportunities to improve the spirit that honors the older heritage of slow, handmade craftsmanship.

“Cambio, meaning change is what drives us—the relentless pursuit to improve, build and evolve,” said Chef des Rosiers. “Our tequila is the culmination of this dedication and a rejection of ‘good’ enough’ and ‘that’s how it has always been done’. Every choice we made with Cambio was designed show the true potential of the spirit.”

The Process & Distillery

Tequila Cambio uses a 10-step process called “Método Refinado,” or refined method, which starts with hand selecting 100% Blue Weber Agave directly from farms in the high elevation Highlands of Jalisco. The piñas are then cooked whole in stone ovens using a “slow and low” technique which brings forth maximum quality and flavor. Next, a traditional tahona wheel is used to gently squeeze the agave juice from the plant by hand. During fermentation, the team uses extremely low temperatures and yeast more commonly used in wine, to bring out greater floral and aromatic agave notes before the liquid is double distilled in copper pot stills. During aging, a variety of premium unexpected barrel types are used to finish the tequila, adding unprecedented complexity and nuance to the liquid. No other brand shares this level of commitment to exploring the unique qualities barrel-finishing can bring to tequila. Throughout every step of the production process, the team uses sustainable practices. Cambio Tequila has also been confirmed additive-free, a certification which must be renewed annually by Tequila Matchmaker.

Cambio partnered with ZB Distillery (NOM 1605) to deliver exceptional quality and attention to detail. After a comprehensive search, only Distillery Empresa Ejidal Tequilers de Amatitá was eager to explore Cambio’s innovative distilling techniques and longer production times. They also committed to the unprecedented practice of exploring secondary barrel finishes for each of Cambio’s products and provided a separate building designed for a 100% natural artisanal process. ZB has been instrumental in allowing Cambio to modify their distillery, and experiment, test, and verify results with their modern laboratory.

The Tequila

Cambio Tequila Blanco is made with a higher set of standards, going beyond traditional expectations every step of the way. First, whole Blue Weber Agave piñas are roasted slow and low for superior flavors, then the rich juice is extracted from the pulp using only a traditional Tahona stone wheel. The fermentation process utilizes extremely low temperatures and wine yeasts that yield a wider variety of nuances, and the fermentation tanks are carefully lined with American white oak and Mexican pine and temperature controlled—a step few others have ever even considered. The slower distillation allows for more nuance and control over the spirit’s flavor. Finally, the tequila spends time in used French oak wine barrels, giving the finished spirit a level of complexity and character unlike any other Blanco. No other tequila benefits from this singular attention to every detail, a result which tequila lovers will savor with every sip.

Tasting Notes: Fruity and rich with notes of butterscotch, honey-roasted agave, orange peel, guava, and peach with a slight mineral undertone. Soft and pleasant on the palate with a clean, lingering finish—even at 92 proof (46% ABV).

Cambio Tequila Reposado is aged for one month in Burgundy and Bordeaux barrels, and then for an additional five months in French oak Chardonnay casks. This extended barrel aging and use of multiple casks gives the tequila distinct warm caramel notes, with a pleasant hint of spice from the Chardonnay casks. This variation of barrel finishing is unprecedented in the world of tequila, elevating the expression beyond what’s expected and raising the bar for all other Reposados. With a commitment to non-traditional yeasts and longer cooking, fermenting, and distilling practices, Cambio is unlike any other Reposado available today. The company’s goal isn’t to make more tequila, just to make it better.

Tasting notes: Mellow and rich with notes of warm caramel and spice, as well as honey-roasted agave, orange peel, guava, and a pleasant mineral undertone. Sumptuous on the palate with a pleasingly rich and lingering finish. 92 proof (46% ABV).

Availability

Cambio Blanco and Reposado Tequilas are sold online and in select on- and off-premise retail locations in California, Florida, Illinois, New York, and Texas for the suggested retail price of $49.99 and $59.99, respectively. Please follow Cambio Tequila on Facebook, Instagram and twitter.

About Cambio Tequila

Cambio means change, and it’s what drives this tequila—the relentless pursuit to improve, build and evolve. Founded by classically trained Chef and Sommelier John des Rosiers, Cambio is a distillation of classic tequila tradition filtered through the culinary science and restless craftsmanship of a 30-year veteran’s experience in the world’s finest kitchens and bars. Cambio deeply respects tequila’s traditions while finding opportunities for improvement that honor the older heritage of slow, hand-made craftsmanship. More than any other tequila, Cambio relentlessly pursues the possibilities of what barrel-finishing can bring to a spirit’s flavor and character. There is always a better way, regardless of the extra work, cost, or time, and Cambio constantly strives for perfection from their tequila—because that’s the change you deserve. 

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed. Stay Competitive.

Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.

Industry Analysis

Context behind the headlines

Data & Reports

Category performance & trends

On-Demand Education

Expert-led video courses

Get Insider Access

Already an Insider? Log In


Latest News

Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up

Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up

Taste Radio: When Landing Millions Starts With A ‘FirstLook’

Taste Radio: When Landing Millions Starts With A ‘FirstLook’

7 Brew Goes Beyond the Drive-Thru with Major Coffee, Energy Launch at Walmart

7 Brew Goes Beyond the Drive-Thru with Major Coffee, Energy Launch at Walmart

SPONSORED POST
Why the Future of Functional Beverages Is Defined by Consumer Experience

Why the Future of Functional Beverages Is Defined by Consumer Experience

Marketplace

BevSnax - Do you need help with sales in New York State ?

BevSnax - Do you need help with sales in New York ...

View All|Post a Listing

Featured Jobs

Market Manager SETX - Lady Bird Soda

Market Manager SETX - Lady Bird Soda

Brewer - Russian River Brewing Company

Brewer - Russian River Brewing Company

Regional Sales Representative - New Trail Brewing Co.

Regional Sales Representative - New Trail Brewing ...

Sales Representative - NORTH AMERICAN SAKE BREWERY

Sales Representative - NORTH AMERICAN SAKE BREWERY

Package Lead / Brewer - Kern River Brewing Company

Package Lead / Brewer - Kern River Brewing Company

Northeast Market Manager – NY/NJ/CT - Social Hour Cocktails

Northeast Market Manager – NY/NJ/CT - Social Hour ...

View All Jobs|Post a Job

More News

Newtopia Now: Mushrooms And Collagen Headline Beverage Innovation

Newtopia Now: Mushrooms And Collagen Headline Beverage Innovation

New Beverages: Creatine, Protein, Caffeine and Everything In Between

New Beverages: Creatine, Protein, Caffeine and Everything In Between

Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update

Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update

Distribution: Pretty Tasty Goes National with Target; Real Coco Expands ALDI Set

Distribution: Pretty Tasty Goes National with Target; Real Coco Expands ALDI Set

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Head Brewer | Berkeley, CA - Gilman Brewing Company - Gilman Brewing Company
  • Lead Brewer - Smog City Brewing Co. - Smog City Brewing Co.
  • Cellar Operator - Craftsmith Beverage - Craftsmith Beverage
  • Packaging Operator - Craftsmith Beverage - Craftsmith Beverage
  • Director of Sales – Retail - Coast Beacon - Coast Beacon
  • Brewery Operator - 3rd Shift - New Holland Brewing Co. LLC - New Holland Brewing Co. LLC
  • Packaging Operator - Hopworks Brewery - Hopworks Brewery
View AllPost a Job

Recent Articles

  • Newswire
  • Features
  • Spirits
  • Beer
  1. Coca-Cola Consolidated Announces New Partnership Bringing Coca-Cola Products to Kiawah Island Golf Resort
  2. Sazerac Company Continues Investing in Kentucky with Acquisition of Garrard County Distilling
  3. Redwood Empire California Whiskey Announces New Limited-Edition: “The Hyperion”
  4. New Riff Re-releases Sherry-Finished Malted Rye
  5. London Welcomes SANE: London's First Dedicated Sake & Wine Bar
  6. VKTRY Protein Launches The Athlete’s Protein Shot Nationwide at GNC
  7. Himvana Expands Himalayan Herbal Tea Range With Botanical Blends
  1. Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up
  2. Taste Radio: When Landing Millions Starts With A ‘FirstLook’
  3. 7 Brew Goes Beyond the Drive-Thru with Major Coffee, Energy Launch at Walmart
  4. Newtopia Now: Mushrooms And Collagen Headline Beverage Innovation
  5. New Beverages: Creatine, Protein, Caffeine and Everything In Between
  6. Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update
  7. Distribution: Pretty Tasty Goes National with Target; Real Coco Expands ALDI Set
  1. Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up
  2. RTDs Deliver 38% of Bev-Alc Innovation Dollars from Just 22% of Items
  3. Mission Craft Cocktails Rides The Pickle Wave From Prank To New SKU
  4. Diageo Cut 1,900+ Jobs in FY26; 90% of Restructuring to Be Completed by September
  5. YOSHI Is Betting ‘Matchatinis’ Can Repeat Espresso’s Cocktail Success
  6. Sazerac Acquires The UK’s Au Vodka, Adds Another RTD to Portfolio
  7. Adult Non-Alc In 2026: A $1 Billion Category With a Splitting Playbook
  1. Sapporo USA to Lay Off 58 in 1st Phase of Stone Escondido Brewery Wind Down
  2. Press Clips: Increased Brewery Visits, A New Mexico Hermit-Crabbing and Sierra Nevada Agua Azul Spiked Agave Seltzer
  3. Gallup Poll: Record Low Respondents Believe They ‘Drink Too Much;’ Total Drinkers Unchanged from 2025
  4. Boston Beer CFO Diego Reynoso to Exit; Formal Search Launched for Replacement
  5. Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update
  6. NIQ: RTDs Drive 38% of Bev-Alc Innovation Dollars Despite Fewer Items
  7. Great Lakes Bets on Seasonal Variety Packs to Fuel 2026 Growth
View All|Submit News

Promoted PR Posts

Power Plus Pain Aid, the World’s First Energizing Pain Reliever, Now Available on Walmart.com

Good Boy Tea Launches Premium Organic Bottled Teas, Real Brewed Canned Teas, and Functional Tea Refreshers

Good Boy Tea Launches Premium Organic Bottled Teas, Real Brewed Canned Teas, and Functional Tea Refreshers

Waiakea Hawaiian Volcanic Beverages Marks 14 Years of Sustainable Innovation with the Launch of Pa'a Premium Glass Collection

Waiakea Hawaiian Volcanic Beverages Marks 14 Years of Sustainable Innovation with the Launch of Pa'a Premium Glass Collection

Wipeout Beverages Launches Functional Ready-to-Drink Tea Brand

Wipeout Beverages Launches Functional Ready-to-Drink Tea Brand

Ola Mate Partners with Dora's Naturals to Expand Northeast Distribution

Ola Mate Partners with Dora's Naturals to Expand Northeast Distribution

SqueakyWheel: Nobody Needed Another Hard Seltzer. So We Didn’t Make One.

SqueakyWheel: Nobody Needed Another Hard Seltzer. So We Didn’t Make One.

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase