Sports Research Unveils "The Sport of Life: Play It Your Way" Hydrate Electrolyte Hero Campaign

Sports Research Hydrate™ launched in April of 2024 and was designed as the perfect companion to Sports Research’s most well-known product, Sweet Sweat® Workout Enhancing Gel. The brand is globally renowned for its in-person demonstrations of Sweet Sweat, showcasing its effectiveness in maximizing circulation and sweat production during workouts. Hydrate™ offers an on-the-go hydration solution to keep users hydrated after intense sweat sessions. Together, they create a seamless experience, enhancing performance and recovery in a holistic way. 

Sports Research Hydrate™ is a sugar-free, low-carb, non-GMO Project Verified, Vegan Friendly, Gluten-Free, and Informed Sport Certified electrolyte powder formulated with a 2:1 Sodium-to-Potassium ratio, ensuring optimal electrolyte levels and defense against fluid loss. Packed with 65+ trace minerals, seven essential vitamins, and is further enhanced with coconut water, Hydrate replenishes electrolytes lost during vigorous exercise. Each order includes 16 individual stick packs, offered in four flavors: Raspberry Lemonade, Cherry Pomegranate, Lemon Lime, and Passion Fruit, making it a convenient and effective way to stay hydrated and maintain optimal performance. 

To watch the campaign play out, join Sports Research on TikTok and Instagram or to learn more about how Hydrate™ could fuel your Sport of Life, their website to learn more. 

About Sports Research:

Since 1980, Sports Research has been a family-owned and operated company founded on a passion for fitness, wellness, and healing. The company’s first product, Sweet Sweat® , quickly gained popularity and paved the way for a wide range of proven, research-backed health and fitness products designed for everybody — inside and out. Sports Research is committed to using only the highest quality ingredients and materials sourced from around the world, many of which have been the center of scientific studies—just as the name implies. The Sports Research team of experts is dedicated to helping people live their best lives by providing innovative and effective health and fitness solutions.