Blender Bites Teams Up with Orgain on New Post-Workout Smoothie, Superberry Sport

Blender Bites, a leading innovator in frozen functional beverages, has collaborated with Orgain, the #1 selling plant protein powder brand in the US* and Emmy Award winning performer and Blender Bites investor Julianne Hough to create Superberry Sport™ 1-Step Smoothie™. This protein-enhanced smoothie is designed to support optimal muscle recovery and will be available first at BJ’s Wholesale Clubs nationwide starting in June, with a nationwide expansion at other major retailers throughout the summer. 

Superberry Sport™ embodies Blender Bites’ and Orgain’s shared commitment to providing delicious, convenient, and effective plant-based nutrition solutions. Orgain’s Founder and CEO, Dr. Andrew Abraham, worked with Blender Bites’ CEO and Founder, Chelsie Hodge, contributing his extensive product knowledge, formulation expertise and sensory skills on Superberry Sport™ which provides a USDA certified organic blend of plant-based protein, tart cherry, maqui and goji berry, turmeric, and B vitamins to support muscle recovery.

Hough also played a key role in creating Superberry Sport™. A passionate advocate for healthy living and a regular consumer of Blender Bites products, she actively participated in creating the ideal post-workout smoothie. 

“Creating a custom smoothie blend has been a dream of mine for some time now,” says Hough. “I am a huge proponent of smoothies after my exhaustive workout and dance schedules, and I have seen firsthand how supplementing my body properly helps tremendously in my recovery. When the opportunity arose to create a custom formula with Blender Bites, I knew that I had to replicate my own daily smoothie. I couldn’t be more excited to share this with everyone, and I know it will benefit others as much as it has benefited me.” 

“We’re excited to penetrate the sports nutrition market alongside such a known and respected brand such as Orgain,” says Chelsie Hodge, Founder and CEO of Blender Bites. “By collaborating with Orgain, we were able to create a convenient and effective product that supports post workout recovery. We’re confident health-conscious consumers will love it.”  

“Blender Bites’ dedication to convenience and clean ingredients perfectly complements Orgain’s expertise in creating delicious, plant-based nutrition,” says Abraham. “It was an exciting experience to work with the team in developing a 1-step smoothie that delivers on taste and provides post-workout support for active individuals.”

Blender Bites is known for its innovative “1-Step Smoothie” concept. Superberry Sport™, like all their products, comes in convenient pre-portioned frozen pucks. Simply blend the puck with your favorite liquid, like water or plant-based milk, for a delicious and nutritious smoothie – no mess, prep or waste. 

 *Based on data-analytics provided by Circana, Inc. for the 52 weeks ending 5.19.24.

About Blender Bites 

Blender Bites is a multi- award-winning Canadian company involved in the development and marketing of a line of premium frozen beverage products with a focus on functionality. Blender Bites was founded in 2017 and quickly became a leader in the “easy smoothie” category in North America. With a focus on better-for-you ingredients and convenience, the Company is proud to be pre-portioned without the use of any inner plastic packaging. Blender Bites products are certified organic, non-GMO, gluten free, dairy free and soy free and contain functional ingredients such as whole food vitamins, collagen, and probiotics. Blender Bites 1-Step Smoothies and 1-Step Frappes are distributed across Canada and the US, and are currently sold in over 5000 stores, including Walmart Canada, Loblaws, Sobeys, Walmart USA, Winn-Dixie and the Albertsons group of Companies.