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BevNETPress Releases

Four Walls Whiskey Celebrates America, Irish Americanly

PRESS RELEASE posted by Four Walls Whiskey

Jul. 3, 2024 at 9:45 am

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Whiskey Brand from Glenn Howerton, Rob McElhenney and Charlie Day Continues Expansion to Bars Across Key States and Nationwide via E-Comm

Just in time for Independence Day, Four Walls Irish American Whiskey is releasing a new ad honoring an American songbook classic.

Watch it on YouTube.

Fans of It’s Always Sunny in Philadelphia will immediately recognize the source material, brought to life with an even more patriotic twist by Philly-based Viper Music Network LLC. The video is a collage of iconic American scenes and Charlie Day’s beloved Sunny character “going America all over everybody’s ass,” with a lyric twist serving as a tongue-in-cheek reminder that the Irish American whiskey is the perfect drink for the summer holiday.

Earlier this month, Four Walls had another musical moment when the brand released its jingle as a lyric video. Fans were invited to join the fun by recording their own versions of the jingle while enjoying Four Walls with friends. The activity is all part of the brand's 'Come on in!' campaign, encouraging drinkers to bring the open-minded camaraderie of a bar into their daily lives, which has driven the whiskey's rapid growth over the past nine months across the North East (PA, NY, NJ, MD, DE, D.C.), California and Florida. 

About Rob, Charlie & Glenn 

Rob McElhenney, Charlie Day, and Glenn Howerton have always had a knack for crafting fine things together. Like a fine whiskey, their collective work has only gotten richer and intensified its distinct flavor through the years. As award-winning writers, producers, and actors, they've collaborated on a number of projects, including sixteen record-breaking seasons of It’s Always Sunny in Philadelphia, and as friends, they've collaborated on a number of great nights out. Four Walls Irish American Whiskey is their way of sharing those good times. 

About Four Walls Whiskey

Four Walls is an award-winning Irish American Whiskey brand from Rob McElhenney, Glenn Howerton, and Charlie Day that is a tribute to the four walls the gang calls home - the bar. Made from grain and malt Irish Whiskies blended with bold American Rye, The Better Brown is smooth enough for shots but bold enough to stand on its own in classic cocktails, a true utility whiskey for both real bartenders and those who play the part on TV.  A proud partner of Wrexham AFC, Four Walls is currently available via e-commerce in the U.S., physically in bars and stores throughout PA, NY, CA, FL, NJ, MD, DE, and D.C., and is heading to a location near you soon. Fans can hear about upcoming events by becoming a “regular” and following  @FourWallsTheBetterBrown on Instagram, @TheBetterBrown on X, and by visiting FourWallsWhiskey.com and signing up for the newsletter. Four Walls encourages its drinkers to enjoy The Better Brown responsibly. 

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