Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
  • 2026 Awards
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Four Walls Whiskey Celebrates America, Irish Americanly

PRESS RELEASE posted by Four Walls Whiskey

Jul. 3, 2024 at 9:45 am

XLinkedInRedditFacebookEmail
Report Press Release
irish american whiskeywhiskeyfour walls whiskey4th of july
Spirits Companies
  • image-01
Whiskey Brand from Glenn Howerton, Rob McElhenney and Charlie Day Continues Expansion to Bars Across Key States and Nationwide via E-Comm

Just in time for Independence Day, Four Walls Irish American Whiskey is releasing a new ad honoring an American songbook classic.

Watch it on YouTube.

Fans of It’s Always Sunny in Philadelphia will immediately recognize the source material, brought to life with an even more patriotic twist by Philly-based Viper Music Network LLC. The video is a collage of iconic American scenes and Charlie Day’s beloved Sunny character “going America all over everybody’s ass,” with a lyric twist serving as a tongue-in-cheek reminder that the Irish American whiskey is the perfect drink for the summer holiday.

Earlier this month, Four Walls had another musical moment when the brand released its jingle as a lyric video. Fans were invited to join the fun by recording their own versions of the jingle while enjoying Four Walls with friends. The activity is all part of the brand's 'Come on in!' campaign, encouraging drinkers to bring the open-minded camaraderie of a bar into their daily lives, which has driven the whiskey's rapid growth over the past nine months across the North East (PA, NY, NJ, MD, DE, D.C.), California and Florida. 

About Rob, Charlie & Glenn 

Rob McElhenney, Charlie Day, and Glenn Howerton have always had a knack for crafting fine things together. Like a fine whiskey, their collective work has only gotten richer and intensified its distinct flavor through the years. As award-winning writers, producers, and actors, they've collaborated on a number of projects, including sixteen record-breaking seasons of It’s Always Sunny in Philadelphia, and as friends, they've collaborated on a number of great nights out. Four Walls Irish American Whiskey is their way of sharing those good times. 

About Four Walls Whiskey

Four Walls is an award-winning Irish American Whiskey brand from Rob McElhenney, Glenn Howerton, and Charlie Day that is a tribute to the four walls the gang calls home - the bar. Made from grain and malt Irish Whiskies blended with bold American Rye, The Better Brown is smooth enough for shots but bold enough to stand on its own in classic cocktails, a true utility whiskey for both real bartenders and those who play the part on TV.  A proud partner of Wrexham AFC, Four Walls is currently available via e-commerce in the U.S., physically in bars and stores throughout PA, NY, CA, FL, NJ, MD, DE, and D.C., and is heading to a location near you soon. Fans can hear about upcoming events by becoming a “regular” and following  @FourWallsTheBetterBrown on Instagram, @TheBetterBrown on X, and by visiting FourWallsWhiskey.com and signing up for the newsletter. Four Walls encourages its drinkers to enjoy The Better Brown responsibly. 

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Constellation Brands Acquires SpikedAde in $75M Deal

Constellation Brands Acquires SpikedAde in $75M Deal

Craft Distillery Closures Outpace Openings, Says ACSA Report

Craft Distillery Closures Outpace Openings, Says ACSA Report

NKD Distillery Turns To Kanna For NAKIES’ Functional Edge

NKD Distillery Turns To Kanna For NAKIES’ Functional Edge

SPONSORED POST
Innovation Moves Fast. Jel Sert Moves Faster. A Century of Proof.

Innovation Moves Fast. Jel Sert Moves Faster. A Century of Proof.

Marketplace

BevSnax - Do you need help with sales in New York State ?

BevSnax - Do you need help with sales in New York ...

View All|Post a Listing

Featured Jobs

Malt RTD Commercial Sales Manager - Hive

Malt RTD Commercial Sales Manager - Hive

Sales Representative - Fort George Brewery  - Fort George Brewery

Sales Representative - Fort George Brewery - Fort...

Austin TX - Grocery Chain Accounts Manager - DioniLife USA

Austin TX - Grocery Chain Accounts Manager - Dioni...

Packaging Technician - Icicle Brewing Company

Packaging Technician - Icicle Brewing Company

Marketing Coordinator - The Y Collective

Marketing Coordinator - The Y Collective

Area Sales Manager - Cleveland, OH - Good Boy Vodka

Area Sales Manager - Cleveland, OH - Good Boy Vodk...

View All Jobs|Post a Job

More News

Taste Radio: How Amara Surged From DTC To National Retail

Taste Radio: How Amara Surged From DTC To National Retail

Smartwater Takes Fresh Swing at Sparkling with Latest Innovations

Smartwater Takes Fresh Swing at Sparkling with Latest Innovations

Review: Martinis Are Now Mobile With Write-Off

Review: Martinis Are Now Mobile With Write-Off

Coca-Cola Tests Prebiotic Twist on Its Biggest Brands

Coca-Cola Tests Prebiotic Twist on Its Biggest Brands

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Long Island Sales Representative - Sarene Beer Distributors - Sarene Beer Distributors
  • Cellar Operator - Hendler Family Brewing Company - Hendler Family Brewing Company
  • Sales Representative - Sarene Beer Distributors - Sarene Beer Distributors
  • Head Brewer - Finney Hospitality Group - Finney Hospitality Group
  • Senior Beer Sales Representative — NYC & Long Island - Yamada Trading Inc - Yamada Trading Inc
  • Territory Sales Representative – Colorado (Denver Metro) - Pure Madness Group - Pure Madness Group
  • Brewer - Aloha Beer - Aloha Beer
View AllPost a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Constellation Brands Acquires SpikedAde in $75M Deal
  2. Craft Distillery Closures Outpace Openings, Says ACSA Report
  3. NKD Distillery Turns To Kanna For NAKIES’ Functional Edge
  4. Taste Radio: How Amara Surged From DTC To National Retail
  5. Smartwater Takes Fresh Swing at Sparkling with Latest Innovations
  6. Review: Martinis Are Now Mobile With Write-Off
  7. Coca-Cola Tests Prebiotic Twist on Its Biggest Brands
  1. Spiritless Refounds Brand With National Total Wine Expansion and New Non-Alcoholic Espresso Martini
  2. AVIVO Wines Launches First Taste Trio with Three Full-Size Wines for $49
  3. Craft Spirits Sales Decline for Third Straight Year
  4. Rarebird Becomes NEUCAFF Performance Coffee, Betting the Future of Performance Starts With Coffee
  5. Somerston Estate Unveils New Wines and a Refreshed Look for Its Flagship Luxury Collection
  6. Russell's Reserve Unveils Single Rickhouse 2026 - Camp Nelson D
  7. Ola Sol Introduces Humo, the first 100% agave wine with the taste of mezcal
  1. Constellation Brands Acquires SpikedAde in $75M Deal
  2. Craft Distillery Closures Outpace Openings, Says ACSA Report
  3. NKD Distillery Turns To Kanna For NAKIES’ Functional Edge
  4. Review: Martinis Are Now Mobile With Write-Off
  5. Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s
  6. Surfside, Sun Cruiser Drive Prepared Cocktail Gains In Latest NIQ Scans
  7. Martignetti Companies Adds 17 Markets As RNDC Deal Closes
  1. Constellation Brands Acquires SpikedAde in $75M Deal, with $278M Performance-Based Contingent
  2. Craft Distillery Closures Outpace Openings As Volume Falls 8%
  3. August Supply -1% As Import Comps Rebound, per Beer Institute
  4. Deschutes Tags Into Hard Sports Drink Segment with Firelyte
  5. Health Claims Pose Potential Regulatory Hurdle for Hard Sports Drink Makers
  6. Accelerated Beer Losses & RTD Slowdown Drive Q3 Downturn in Circana Scans
  7. Brewbound Live 2026: Charting Stone Brewing’s Future in a House of California Brands
View All|Submit News

Promoted PR Posts

Graasi Organic Barley Water Deepens Its Commitment to Combat Sports with Kill Cliff FC and the "Between Rounds" Podcast

Graasi Organic Barley Water Deepens Its Commitment to Combat Sports with Kill Cliff FC and the "Between Rounds" Podcast

Sundial Cocktails Bridges the Gap between Convenience & Bar Level Quality with its Seasonal Fall Releases

Sundial Cocktails Bridges the Gap between Convenience & Bar Level Quality with its Seasonal Fall Releases

H2Glow Launches Daily Beauty Hydration Electrolyte Drink Mix to Support Healthy Skin from Within

H2Glow Launches Daily Beauty Hydration Electrolyte Drink Mix to Support Healthy Skin from Within

Restock | CPG Sales CRM, Distributor Management & Field Execution

Restock | CPG Sales CRM, Distributor Management & Field Execution

Asterisk Imports Launches, Secures Exclusive U.S. Rights to Belgium's Kasteel Beer Portfolio

Asterisk Imports Launches, Secures Exclusive U.S. Rights to Belgium's Kasteel Beer Portfolio

2O3 Launches a Performance Hydration Beverage With Electrolytes and Honey

2O3 Launches a Performance Hydration Beverage With Electrolytes and Honey

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase