ST. LOUIS – Rebel Bourbon announced the continuation of the brand’s multifaceted sponsorship with the Premier Lacrosse League (PLL) powered by Ticketmaster. The sponsorship secures Rebel Bourbon’s position as the Official Bourbon of the PLL through the league’s 2025 season.
“In our work with Rebel Bourbon, we’ve continued to create unique experiences for our fans and celebrate the spirit of rebellion and excellence,” said Jake Krantz, senior director of partnership development at the Premier Lacrosse League. "We're thrilled to continue our partnership for a second year, and bring the Rebel brand to life across PLL platforms as we continue to trailblaze the future of professional sports.”
Lacrosse fans will see the sponsorship play out with Rebel Bourbon entitlement rights to the PLL’s penalty box, branded jersey patches with the Carolina Chaos, and an exclusive “Rebel of the Week” content series on PLL platforms.
“The inaugural year of Rebel Bourbon as the Official Bourbon of the Premier Lacrosse League was monumental,” said Philip Lux, brand manager at Rebel Bourbon. “We’ll continue to bring our rebel spirit throughout this season to PLL fans in support of the never-go-quietly attitude of the sport.”
The 2024 PLL All-Star Weekend will kick off July 13 in Louisville, Kentucky, at Dr. Mark & Cindy Lynn Stadium at the University of Louisville, airing on ESPN and streaming on ESPN+. Fans over 21 will have the opportunity to sample Rebel Bourbon in the PLL’s Bar Down beer garden. PLL fans will also receive discounts on Rebel Bourbon merchandise when they show their game ticket at Rebel Bourbon’s Bardstown distillery.
To view the PLL schedule and purchase tickets, visit premierlacrosseleague.com/schedule.
About Luxco
Founded in St. Louis in 1958 by the Lux Family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Merged with MGP Ingredients, Inc. in 2021 (Nasdaq: MGPI), Luxco operates as MGP’s Brands Division and manages all MGP/Luxco brands. This extensive and award-winning spirits portfolio includes well-known brands from four distilleries: Bardstown, Kentucky-based Lux Row Distillers, home of Ezra Brooks, Rebel, Blood Oath, David Nicholson and Daviess County; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Kentucky Straight Bourbon Whiskey, Minor Case Straight Rye Whiskey and Bowling & Burch Gin; Jalisco, Mexico-based Destiladora Gonzalez Lux, producer of 100% agave tequilas, El Mayor, Exotico and Dos Primos; and Ross & Squibb Distillery in Lawrenceburg, Indiana, where Remus Straight Bourbon Whiskey and Rossville Union Straight Rye Whiskey are produced. The innovative and high-quality brand portfolio also includes Penelope Bourbon, Everclear Grain Alcohol, Pearl Vodka, Saint Brendan’s Irish Cream, The Quiet Man Irish Whiskey, Green Hat Gin and other well-recognized brands.
About the Premier Lacrosse League
The Premier Lacrosse League (PLL) powered by Ticketmaster is a men’s professional lacrosse league in North America, composed of eight teams rostered by the best players in the world. Co-founded by lacrosse superstar, philanthropist, and investor Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, the PLL is backed by an investment group composed of Joe Tsai Sports, The Chernin Group, Arctos Sports Partners, Brett Jefferson Holdings, The Raine Group, Creative Artists Agency (CAA), The Kraft Group, Bolt Capital and other top investors in sports and media. The PLL is distributed through an exclusive media rights agreement with ABC, ESPN, ESPN2, and ESPN+. The PLL was named 2023 Best Place to Work in Sports, and 2020 Sports Breakthrough by the Sports Business Journal, and recognized as a 2021 Best Employer in Sports by Front Office Sports.
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