WheyUP Adds Suja Juice Veteran Jeff Church to Its Management Team

Chandler, Ariz. – WheyUP, the Original Protein Drink with Energy, announced that the company has added industry veteran Jeff Church to the management team as senior advisor. Church is a dynamic and accomplished Chief Executive Officer and business owner with 30+ years of prior success in delivering superior shareholder value for rapidly growing, disruptive businesses that span a wide variety of different industry segments. For the past 20 years, Church has leveraged his unique skill set of being both an operator as well as an investor to independently acquire, start or build eight for-profit companies and one social enterprise. These nine ventures demonstrate his unique ability to leverage disruptive opportunities to drive superior multiples on original investment: 5.3x personal return, 3.2x investor return.

Church’s startup expertise has been developed over the past 15 years. Suja Juice was his most comprehensive startup. Church and two other co-founders created the brand and he was the solo CEO for the first 8 years. Church, a Harvard graduate and CPA, led Suja through a 50% investment led by Coca-Cola and the eventual repurchase back of Coke’s shares. Suja Juice was determined by Inc. 500 to be the 2016 fastest-growing food and beverage brand in the USA and the 13th fastest growing of all businesses in America. Suja sold in 2022 for more than $300 million and today has close to $350m in annual revenue.

“Jeff is an excellent team mentor and executive leader with a proven ability to build, develop and inspire team members,” said Erik Rothchild, WheyUP’s original creator and leading brand ambassador. “We are thrilled to add Jeff to the management team, and he will help WheyUP reach the next level.”

WheyUP represents a breakthrough in the fitness drink industry. It combines 24 grams of whey protein with an energy component in a sugar-free, non-carbonated beverage of 100 calories per serving. The new formulation is now enhanced by coconut water (powder), which is great for hydration. Packed with electrolytes like potassium and magnesium, this powder helps replenish lost fluids and restore the body’s hydration levels.

Dedicated athletes and fitness enthusiasts can elevate their daily nutrition with WheyUP, formulated with a clear whey protein isolate powder, which dissolves 100% in water and provides a texture closer to juice. This advanced supplement goes beyond a typical protein shake, offering a comprehensive solution for enhanced workout performance. WheyUP is expertly crafted to support muscle growth, amplify energy levels, and ensure hydration during rigorous workouts, making it an indispensable tool for achieving peak physical results.

The fitness industry recommends consuming a minimum of 20g of whey protein prior to working out. Many individuals are also seeking a boost of energy – whether it's coffee, an energy drink or caffeine pills – to intensify their workout. With WheyUP, getting energized and adding healthy protein to a diet has never been easier. WheyUP is targeted toward a wide variety of health-conscious individuals and fitness enthusiasts. It is ideal for fat-loss programs, exercise programs, weight-training programs, athletic activities, and as part of a healthy, active lifestyle. It also appeals to women.

WheyUP, the revolutionary product that shook up the fitness beverage industry a decade ago, is now readily available nationally via the company’s website, and soon on Amazon. WheyUP, owned and operated by Dosanjh Nutrition LLC of Arizona, is available in two flavors: Blue Raspberry and Fruit Punch. It retails for $44.88 for a 21-ounce tub.