Basbas Partners with The Beverage Collective, Enters the Canadian Market

Basbas, The Spirit of Ibiza, is excited to announce its highly anticipated entry into the Canadian market with initial availability in Alberta and British Columbia in partnership with The Beverage Collective, beginning Monday, September 16th. 

Previously, Basbas was only available via its consistently sold-out quarterly drops in the United States and in select on-premise locations in Miami, FL. Basbas has quickly established itself as the leader in the hierbas spirits category, thanks to its unique blend of botanicals, regionally protected provenance, and premium processes unique in the category. The recent investment from industry institution, InvestBev has helped to fulfill demand and elevate the brand even further.

Basbas has been the recipient of more than a dozen gold medals at prestigious international tasting events, including the Double Gold and Consumer Choice Award at SIP, a 95 Point rating at The New York International Wine and Spirits Competition, and was one of BevNet’s Products of the year in 2023.

Known for capturing the vibrant and eclectic essence of Ibiza, Basbas is set to enchant Canadian consumers with its unique flavor and captivating story. The brand embodies the soul of Ibiza, a place renowned for its lively atmosphere, stunning landscapes, and rich cultural heritage. Basbas aims to bring a taste of the island’s spirit to the Canadian market, offering a distinctive experience for herbal spirit connoisseurs and new enthusiasts alike.

Basbas has partnered with The Beverage Collective as their import and sales agent for Alberta and British Columbia. The Beverage Collective is a boutique agency specializing in fine small-batch spirits and has a history of building and supporting authentic brands of international importance.

Alex Staniloff, Owner of The Beverage Collective said: “At The Beverage Collective, we have built our reputation on the principles of intention, curation and storytelling. When we drink, we love when products offer a real sense of place, transporting us to where the product is made via the flavours inside the glass. Basbas caught our attention earlier this year, and it is one we have been incredibly excited about to finally bring to Canada, and we truly feel it is a perfect fit for our growing portfolio!”

“Basbas is more than just a spirit; It’s a celebration of Ibiza’s unique culture and lifestyle. We believe the unique flavor is going to resonate with more and more North American audiences as they flock to Ibiza more than ever,” said Paul Geller, CEO of Holy Seed Beverage Co., the owner of the brand. Geller continued, “We’re excited to partner with The Beverage Collective. I’m personally a fan of their portfolio and they’ve been our ideal agents since we began contemplating a Canadian expansion.”  

A New Category with Historic Importance

• First distilled in the 16th century by monks living in northeastern Spain, hierbas was often used as a remedy.
• The monks fermented wild anise and then extracted essential oils of other medicinal herbs like rosemary, juniper, and sage into the alcohol.
• To this day, the spirit is protected by a handful of families in the Balearic Islands and is present at practically every toast, meal, and celebration in Ibiza, La Isla Blanca, but was relatively unknown outside of the Balearic region until Basbas’ initial foray into US markets.

On/Off Premise Expansion

• Basbas will be available to retail accounts, restaurants, and bars across British Columbia and Alberta starting September 16th, 2024. 

Market Support

• Parent company, Holy Seed Beverage Co. will be supporting the launch in both provinces with media buys and launch events.

Direct-to-Consumer Access

• Consumers across Canada will have access to Basbas from BSW Liquor.

To learn more about Basbas and its journey from the heart of Ibiza to the North American market, please visit masbasbas.com. For wholesale orders in Alberta and British Columbia, please contact The Beverage Collective.

About Basbas

Basbas is the most awarded heirbas in the world – a spirit that blends a unique mix of botanicals and a secret lower-ABV process to create a smooth, sophisticated taste. The company is committed to sustainability, using only natural ingredients farmed and foraged on or near the island. Basbas is quickly becoming a category leader in the herbal spirits market and is poised for continued growth in the coming years.

About The Beverage Collective

The Beverage Collective is a Canadian import and sales agency that helps passionate leaders in the beverage industry position their brands in Retail, Bars & Restaurants across Canada. We're committed to promoting innovation and exceptional ingredients, and we're dedicated to making a positive impact in the industry through the #drinkbetter movement.