Athletic Brewing Company Announces NIL Deal with Texas Quarterback Quinn Ewers

Quinn Ewers to promote Athletic Brewing’s award-winning non-alcoholic brews

MILFORD, Conn. and SAN DIEGO, (August 21, 2024) — Athletic Brewing Company, America’s largest non-alcoholic brewery, today announced it has signed a Name Image and Likeness (NIL) deal with Quinn Ewers, one of the country's top-ranked college football quarterbacks. 

As part of his agreement, Ewers will be featured in Athletic’s fall marketing campaign and regional point-of-sale materials. He will also promote Athletic’s award-winning brews on social media, appear in digital advertisements, and make media appearances on behalf of the brand. 

“Fall and football go hand-in-hand, and Athletic is proud to be the go-to non-alcoholic beer for tailgaters nationwide,” said Bill Shufelt, Co-Founder and CEO of Athletic Brewing. “We’re thrilled to be teaming up with an elite athlete like Quinn. He’s an extraordinary talent on the field, a leader in the locker room, and one of the faces of college football. Quinn’s hard work and dedication to his craft are inspiring, and he’s proving that you don’t have to compromise your college experience to reach your goals on and off the field.”

As a premier college quarterback, Ewers prioritizes balance in every aspect of his life. To excel both in the classroom and on the gridiron without sacrificing his social life, Ewers has to stay at the top of his game. The NIL deal highlights Athletic’s commitment to promoting an active lifestyle while supporting Ewers as he stays motivated throughout the season and maintains a busy routine.

“I’m stoked to be working with Athletic as my go-to non-alcoholic beer,” said Ewers. “Their brews are a total game changer. I love that I can enjoy a great-tasting brew while still balancing my priorities on the field and in the classroom. My personal favorite is Athletic Lite, and I’m excited to introduce their entire lineup to my friends, family, and fans.”

Athletic Lite is a crisp and clean everyday brew that’s full of flavor and pairs perfectly with any occasion. With just 25 calories and 5g of carbs1, it is exceptionally approachable, ultra-crushable, and guaranteed to take your tailgate to new heights. 

Ewers also enjoys Run Wild IPA, one of Athletic’s most highly awarded brews. A quintessential and timeless IPA, Run Wild is the number one-selling non-alcoholic IPA in America2.

Athletic — ranked by the Brewers Association as the 10th largest U.S. craft brewery and 20th largest overall U.S. brewing company3 — is America's number one non-alcoholic beer brand. With dollar sales growing by 60%, Athletic currently holds over 19% market share within the U.S. market4.

To locate a U.S. retailer in your area, please visit the Athletic Brewing storefinder. Follow Athletic Brewing on Facebook, Instagram, LinkedIn, TikTok, X, and YouTube to stay up-to-date on all things Athletic.

About Athletic Brewing Company

Athletic Brewing Company is the largest and most decorated non-alcoholic brewery in America. Athletic is revolutionizing how modern adults drink by crafting game-changing NA beer that can be consumed anytime and anywhere. Launched in 2018, Athletic is now the number one non-alcoholic beer brand in America and the 20th largest overall U.S. brewing company. Its award-winning brews are available nationwide at over 50,000 retailers and 25,000 on-premise venues. Athletic operates custom breweries in Connecticut and California and donates up to $2 million annually to protecting and restoring outdoor spaces across the globe via its Two For The Trails program. Athletic is proudly a Certified B Corporation™.

1 Average Analysis of Athletic Lite per 12 fl. oz. - 25 Calories, 5g Carbohydrates, 0g Protein, 0g Fat

2,4 NielsenIQ, Total US xAOC + Liquor Open State + Conv, CYTD Wks ending 7/13/24.